| Image variables in multi-attribute product evaluations: country-of-origin effects GM Erickson, JK Johansson, P Chao Journal of consumer research 11 (2), 694-699, 1984 | 1315 | 1984 |
| The role of price in multi-attribute product evaluations GM Erickson, JK Johansson Journal of consumer research 12 (2), 195-199, 1985 | 903 | 1985 |
| Gaining comparative advantage through discretionary expenditures: The returns to R&D and advertising G Erickson, R Jacobson Management science 38 (9), 1264-1279, 1992 | 564 | 1992 |
| The financial rewards of new product introductions in the personal computer industry BL Bayus, G Erickson, R Jacobson Management Science 49 (2), 197-210, 2003 | 436 | 2003 |
| Send-and-split method for minimum-concave-cost network flows RE Erickson, CL Monma, AF Veinott Jr Mathematics of operations research 12 (4), 634-664, 1987 | 291 | 1987 |
| Empirical analysis of closed-loop duopoly advertising strategies GM Erickson Management Science 38 (12), 1732-1749, 1992 | 202 | 1992 |
| Dynamic models of advertising competition G Erickson Springer Science & Business Media, 2002 | 187 | 2002 |
| A model of advertising competition GM Erickson Journal of Marketing Research 22 (3), 297-304, 1985 | 183 | 1985 |
| Differential game models of advertising competition GM Erickson European Journal of Operational Research 83 (3), 431-438, 1995 | 161 | 1995 |
| A differential game model of the marketing-operations interface GM Erickson European Journal of Operational Research 211 (2), 394-402, 2011 | 102 | 2011 |
| Determinants of market share for a hospital's services GM Erickson, SA Finkler Medical Care, 1003-1018, 1985 | 91 | 1985 |
| An oligopoly model of dynamic advertising competition GM Erickson European Journal of Operational Research 197 (1), 374-388, 2009 | 88 | 2009 |
| Advertising strategies in a dynamic oligopoly GM Erickson Journal of Marketing Research 32 (2), 233-237, 1995 | 80 | 1995 |
| Note: Dynamic conjectural variations in a Lanchester oligopoly GM Erickson Management Science 43 (11), 1603-1608, 1997 | 58 | 1997 |
| Advertising competition in a dynamic oligopoly with multiple brands GM Erickson Operations research 57 (5), 1106-1113, 2009 | 56 | 2009 |
| Transfer pricing in a dynamic marketing-operations interface GM Erickson European Journal of Operational Research 216 (2), 326-333, 2012 | 46 | 2012 |
| Using ridge regression to estimate directly lagged effects in marketing GM Erickson Journal of the American Statistical Association 76 (376), 766-773, 1981 | 45 | 1981 |
| Competition for market share in the presence of strategic invisible assets: The US automobile market, 1971–1981 GM Erickson, R Jacobson, JK Johansson International Journal of Research in Marketing 9 (1), 23-37, 1992 | 42 | 1992 |
| Offensive and defensive marketing: Closed-loop duopoly strategies GM Erickson Marketing Letters, 285-295, 1993 | 41 | 1993 |
| Price‐quality relationship and trade barriers JK Johansson, G Erickson International marketing review 2 (3), 52-63, 1985 | 24 | 1985 |
