עקוב אחר
Professor Amanda Broderick
Professor Amanda Broderick
Vice-Chancellor & President, University of East London
כתובת אימייל מאומתת בדומיין uel.ac.uk - דף הבית
כותרת
צוטט על ידי
צוטט על ידי
שנה
Word of mouth communication within online communities: Conceptualizing the online social network
J Brown, AJ Broderick, N Lee
Journal of interactive marketing 21 (3), 2-20, 2007
30942007
Integrated marketing communications
A Broderick, D Pickton
Pearson Education UK, 2005
17802005
What is ‘neuromarketing’? A discussion and agenda for future research
N Lee, AJ Broderick, L Chamberlain
International journal of psychophysiology 63 (2), 199-204, 2007
16232007
Competitive positioning and the resource-based view of the firm
G Hooley, A Broderick, K Möller
Journal of strategic marketing 6 (2), 97-116, 1998
6051998
Investigating the effects of smart technology on customer dynamics and customer experience
P Foroudi, S Gupta, U Sivarajah, A Broderick
Computers in Human Behavior 80, 271-282, 2018
4022018
Conceptualising consumer behaviour in online shopping environments
C Demangeot, AJ Broderick
International journal of retail & distribution management 35 (11), 878-894, 2007
2692007
Consumer perceptions of online shopping environments: A gestalt approach
C Demangeot, AJ Broderick
Psychology & Marketing 27 (2), 117-140, 2010
2422010
A theoretical and empirical exegesis of the consumer involvement construct: The psychology of the food shopper
AJ Broderick, RD Mueller
Journal of Marketing Theory and Practice 7 (4), 97-108, 1999
2321999
Engaging customers during a website visit: a model of website customer engagement
C Demangeot, AJ Broderick
International Journal of Retail & Distribution Management 44 (8), 814-839, 2016
1632016
The application of physiological observation methods to emotion research
L Chamberlain, AJ Broderick
Qualitative market research: an international journal 10 (2), 199-216, 2007
1602007
Perceptions, corrections and defections: implications for service recovery in the restaurant industry
R Mack, R Mueller, J Crotts, A Broderick
Managing Service Quality: An International Journal 10 (6), 339-346, 2000
1522000
Multicultural marketplaces: New territory for international marketing and consumer research
C Demangeot, AJ Broderick, CS Craig
International Marketing Review 32 (2), 118-140, 2015
1512015
Exploring the experiential intensity of online shopping environments
C Demangeot, AJ Broderick
Qualitative Market Research: An International Journal 9 (4), 325-351, 2006
1502006
The effect and moderation of gender identity congruity: Utilizing “real women” advertising images
S Feiereisen, AJ Broderick, SP Douglas
Psychology & Marketing 26 (9), 813-843, 2009
1402009
Strategic planning differences among different multiple stakeholder orientation profiles
GE Greenley, GJ Hooley, AJ Broderick, JM Rudd
Journal of Strategic Marketing 12 (3), 163-182, 2004
1362004
Analogies and mental simulations in learning for really new products: The role of visual attention
S Feiereisen, V Wong, AJ Broderick
Journal of Product Innovation Management 25 (6), 593-607, 2008
1352008
Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being
B Davis, C Pechmann
Journal of Business Research 66 (8), 1168-1170, 2013
1042013
Consumer multiculturation: Consequences of multicultural identification for brand knowledge
E Kipnis, AJ Broderick
Brands, 229-255, 2014
1032014
The past, present and future of observational research in marketing
N Lee, AJ Broderick
Qualitative Market Research: An International Journal 10 (2), 121-129, 2007
1032007
Mapping the mind for the modern market researcher
C Senior, H Smyth, R Cooke, RL Shaw, E Peel
Qualitative Market Research: An International Journal 10 (2), 153-167, 2007
1022007
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מאמרים 1–20