Word of mouth communication within online communities: Conceptualizing the online social network J Brown, AJ Broderick, N Lee Journal of interactive marketing 21 (3), 2-20, 2007 | 3094 | 2007 |
Integrated marketing communications A Broderick, D Pickton Pearson Education UK, 2005 | 1780 | 2005 |
What is ‘neuromarketing’? A discussion and agenda for future research N Lee, AJ Broderick, L Chamberlain International journal of psychophysiology 63 (2), 199-204, 2007 | 1623 | 2007 |
Competitive positioning and the resource-based view of the firm G Hooley, A Broderick, K Möller Journal of strategic marketing 6 (2), 97-116, 1998 | 605 | 1998 |
Investigating the effects of smart technology on customer dynamics and customer experience P Foroudi, S Gupta, U Sivarajah, A Broderick Computers in Human Behavior 80, 271-282, 2018 | 402 | 2018 |
Conceptualising consumer behaviour in online shopping environments C Demangeot, AJ Broderick International journal of retail & distribution management 35 (11), 878-894, 2007 | 269 | 2007 |
Consumer perceptions of online shopping environments: A gestalt approach C Demangeot, AJ Broderick Psychology & Marketing 27 (2), 117-140, 2010 | 242 | 2010 |
A theoretical and empirical exegesis of the consumer involvement construct: The psychology of the food shopper AJ Broderick, RD Mueller Journal of Marketing Theory and Practice 7 (4), 97-108, 1999 | 232 | 1999 |
Engaging customers during a website visit: a model of website customer engagement C Demangeot, AJ Broderick International Journal of Retail & Distribution Management 44 (8), 814-839, 2016 | 163 | 2016 |
The application of physiological observation methods to emotion research L Chamberlain, AJ Broderick Qualitative market research: an international journal 10 (2), 199-216, 2007 | 160 | 2007 |
Perceptions, corrections and defections: implications for service recovery in the restaurant industry R Mack, R Mueller, J Crotts, A Broderick Managing Service Quality: An International Journal 10 (6), 339-346, 2000 | 152 | 2000 |
Multicultural marketplaces: New territory for international marketing and consumer research C Demangeot, AJ Broderick, CS Craig International Marketing Review 32 (2), 118-140, 2015 | 151 | 2015 |
Exploring the experiential intensity of online shopping environments C Demangeot, AJ Broderick Qualitative Market Research: An International Journal 9 (4), 325-351, 2006 | 150 | 2006 |
The effect and moderation of gender identity congruity: Utilizing “real women” advertising images S Feiereisen, AJ Broderick, SP Douglas Psychology & Marketing 26 (9), 813-843, 2009 | 140 | 2009 |
Strategic planning differences among different multiple stakeholder orientation profiles GE Greenley, GJ Hooley, AJ Broderick, JM Rudd Journal of Strategic Marketing 12 (3), 163-182, 2004 | 136 | 2004 |
Analogies and mental simulations in learning for really new products: The role of visual attention S Feiereisen, V Wong, AJ Broderick Journal of Product Innovation Management 25 (6), 593-607, 2008 | 135 | 2008 |
Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being B Davis, C Pechmann Journal of Business Research 66 (8), 1168-1170, 2013 | 104 | 2013 |
Consumer multiculturation: Consequences of multicultural identification for brand knowledge E Kipnis, AJ Broderick Brands, 229-255, 2014 | 103 | 2014 |
The past, present and future of observational research in marketing N Lee, AJ Broderick Qualitative Market Research: An International Journal 10 (2), 121-129, 2007 | 103 | 2007 |
Mapping the mind for the modern market researcher C Senior, H Smyth, R Cooke, RL Shaw, E Peel Qualitative Market Research: An International Journal 10 (2), 153-167, 2007 | 102 | 2007 |