| The importance of consumer trust for the emergence of a market for green products: The case of organic food K Nuttavuthisit, J Thøgersen Journal of business ethics 140, 323-337, 2017 | 916 | 2017 |
| Themed flagship brand stores in the new millennium: theory, practice, prospects RV Kozinets, JF Sherry, B DeBerry-Spence, A Duhachek, K Nuttavuthisit, ... Journal of retailing 78 (1), 17-29, 2002 | 761 | 2002 |
| Ludic agency and retail spectacle RV Kozinets, JF Sherry Jr, D Storm, A Duhachek, K Nuttavuthisit, ... Journal of Consumer Research 31 (3), 658-672, 2004 | 590 | 2004 |
| Branding Thailand: Correcting the negative image of sex tourism K Nuttavuthisit Place Branding and Public Diplomacy 3, 21-30, 2007 | 236 | 2007 |
| Being in the zone: Staging retail theater at ESPN Zone Chicago JF Sherry Jr, RV Kozinets, D Storm, A Duhachek, K Nuttavuthisit, ... Journal of Contemporary Ethnography 30 (4), 465-510, 2001 | 180 | 2001 |
| If you can’t beat them, let them join: The development of strategies to foster consumers’ co-creative practices K Nuttavuthisit Business Horizons 53 (3), 315-324, 2010 | 167 | 2010 |
| The discourses of marketing and development: towards ‘critical transformative marketing research’ M Tadajewski, J Chelekis, B DeBerry-Spence, B Figueiredo, O Kravets, ... Journal of Marketing Management 30 (17-18), 1728-1771, 2014 | 107 | 2014 |
| Gendered behavior in a male preserve: Role playing at ESPN Zone Chicago JF Sherry Jr, RV Kozinets, A Duhachek, B DeBerry-Spence, ... Journal of Consumer Psychology 14 (1-2), 151-158, 2004 | 92 | 2004 |
| Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination J Yang, J Ma, M Arnold, K Nuttavuthisit Journal of Consumer Marketing 35 (5), 533-542, 2018 | 64 | 2018 |
| Participatory community development: Evidence from Thailand K Nuttavuthisit, P Jindahra, P Prasarnphanich Community development journal 50 (1), 55-70, 2015 | 63 | 2015 |
| Developing markets? Understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR) B Figueiredo, J Chelekis, B DeBerry-Spence, AF Fırat, G Ger, ... Journal of Macromarketing 35 (2), 257-271, 2015 | 53 | 2015 |
| A consumer-oriented segmentation study on edible insects in Switzerland and Thailand TA Brunner, K Nuttavuthisit British Food Journal 122 (2), 482-488, 2020 | 50 | 2020 |
| How consumers as aesthetic subjects co-create the aesthetic experience of the retail environment K Nuttavuthisit Journal of Retailing and Consumer Services 21 (4), 432-437, 2014 | 41 | 2014 |
| Qualitative Consumer and Marketing Research K Nuttavuthisit, K Nuttavuthisit, Achauer Springer Singapore, 2019 | 29 | 2019 |
| Is salesperson attractiveness a boon or a bane? The moderating role of perceived labor cost‐to‐price ratio in retail bargaining A Wongkitrungrueng, D Hildebrand, S Sen, K Nuttavuthisit Journal of Consumer Psychology 30 (3), 447-465, 2020 | 25 | 2020 |
| Sufficiency economy leadership practices S Kantabutra, V Ractham, N Gerdsri, K Nuttavuthisit, P Kantamara, ... Thailand Research Fund: Bangkok, Thailand, 2010 | 25 | 2010 |
| Developing-Economy preferences for imported organic food products K Nuttavuthisit, J Thøgersen Journal of International Consumer Marketing 31 (3), 225-249, 2019 | 24 | 2019 |
| Co-creation at the front-end: a systematic process for radical innovation C Pichyangkul, K Nuttavuthisit, P Israsena International Journal of Innovation, Management and Technology 3 (2), 121-127, 2012 | 23 | 2012 |
| Focus group interview K Nuttavuthisit, K Nuttavuthisit Qualitative Consumer and Marketing Research: The Asian Perspectives and …, 2019 | 16 | 2019 |
| Vocational education for sustainable community development: building collaborative efforts in Myanmar and Vietnam K Nuttavuthisit Community Development Journal 52 (1), 125-143, 2017 | 15 | 2017 |
Benet DeBerry-Spence, Ph.D.Professor of Marketing, University of Illinois Chicagoכתובת אימייל מאומתת בדומיין uic.edu