Influence of emojis on user engagement in brand-related user generated content EE Ko, D Kim, G Kim Computers in Human Behavior 136, 107387, 2022 | 43 | 2022 |
Semantic properties of customer sentiment in tweets EH Ko, D Klabjan 2014 28th International Conference on Advanced Information Networking and …, 2014 | 12 | 2014 |
Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data EE Ko, D Bowman International Journal of Research in Marketing 40 (4), 898-911, 2023 | 2 | 2023 |
The effect of sentiment and complexity on consumer engagement with brand-themed user-generated content EE Ko, D Bowman Proc. 49th Eur. Marketing Acad 63560, 2020 | 2 | 2020 |
Two Essays on Content Engineering with Unstructured Data: Business Insights from User-Generated Content EE Ko Emory University, 2019 | | 2019 |
Developing Web-based Predictive Application for Crowdfunding Campaigns EB Holzapfel, DM Cannon, AJ Dixon, EH Ko, DW Kim | | 2019 |
A study of chief marketing officer (CMO) tenure with competitive sorting model EH Ko, D Bowman, S Chugg, DW Kim Proceedings of the ACMSE 2018 Conference, 1-2, 2018 | | 2018 |