| Seeing through the forest: The gaze path to purchase BK Behe, PT Huddleston, KL Childs, J Chen, IS Muraro Plos one 15 (10), e0240179, 2020 | 19 | 2020 |
| Purchase of prescription medicines via social media: A survey-based study of prevalence, risk perceptions, and motivations C Moureaud, J Hertig, Y Dong, IS Muraro, S Alhabash Health Policy 125 (11), 1421-1429, 2021 | 16 | 2021 |
| Spurring and sustaining online consumer activism: the role of cause support and brand relationship in microlevel action frames IS Muraro, K Thorson, PT Huddleston Journal of Brand Management 30 (5), 461-477, 2023 | 6 | 2023 |
| A Typology of Consumer Activism: Resolving Conceptual Inexactitude and Systematizing the Nuances of Anti-Brand Behaviors IS Muraro, NJ Rifon Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023 | 2 | 2023 |
| Effects of fear and humor appeals in public service announcements (PSAs) on intentions to purchase medications via social media S Alhabash, Y Dong, C Moureaud, IS Muraro, JB Hertig International Journal of Environmental Research and Public Health 19 (19), 12340, 2022 | 2 | 2022 |
| Viral Dialogic Encounters: Extending Dialogic Theory Through Social Media Virality for CSR Communication K Stanoevska, IS Muraro | | 2024 |
| Unveiling sustainable business discourses on social media: A comprehensive Instagram-based investigation of corporate sustainability communication–Insights from three studies IS Muraro, K Stanoevska | | 2024 |
| Automated image processing for visual sustainability communication: Methodological and practical insights for researchers on the example of Instagram IS Muraro, S Rezvanian, K Stanoevska | | 2024 |
| CSR Communication on Instagram: Exploring CSR Signals and Countersignals in a Visually-Oriented Social Media Platform IS Muraro, M Schacker, K Stanoevska | | 2023 |
| Conceptualizing and Measuring Consumer Activism from an Anti-Brand, Goal-Oriented Behavioral Perspective: A Psychometric Scale Development IS Muraro Michigan State University, 2023 | | 2023 |
| PARALLEL AND SYNERGISTIC PATHWAYS TO CELEBRITY PERSUASION: CONSUMER IDEAL-CELEBRITY AND CELEBRITYPRODUCT CONGRUENCE AS DETERMINANTS OF EXPERTISE AND TRUSTWORTHINESS, AND THE … NJ Rifon, IS Muraro, G McGuire American Academy of Advertising. Conference. Proceedings (Online), 105-105, 2021 | | 2021 |
| ARE WE COMPARING APPLES TO APPLES? EXAMINING THE EFFECT OF MEDIA MULTITASKING IN LONG-STANDING ADVERTISING MEASUREMENT SCALES IS Muraro, A Kononova, Y Dong, C Wright, JA Schames, G Daniel, Y Ding American Academy of Advertising. Conference. Proceedings (Online), 10-10, 2020 | | 2020 |