| The capabilities of market-driven organizations GS Day Journal of marketing 58 (4), 37-52, 1994 | 12272 | 1994 |
| Marketing research DA Aaker, V Kumar, GS Day John Wiley & Sons, 2008 | 7919 | 2008 |
| Assessing advantage: a framework for diagnosing competitive superiority GS Day, R Wensley Journal of marketing 52 (2), 1-20, 1988 | 5053 | 1988 |
| A two-dimensional concept of brand loyalty UH Funke, GS Day Mathematical models in marketing: a collection of abstracts, 89-89, 1976 | 3191 | 1976 |
| Market driven strategy: process for creating value: with a new information GS Day | 2411 | 1999 |
| Pesquisa de marketing DA Aaker, V Kumar, GS Day Atlas, 1999 | 2022 | 1999 |
| Managing market relationships GS Day Journal of the academy of marketing science 28, 24-30, 2000 | 1653 | 2000 |
| Closing the marketing capabilities gap GS Day Journal of marketing 75 (4), 183-195, 2011 | 1637 | 2011 |
| Managerial representations of competitive advantage GS Day, P Nedungadi Journal of marketing 58 (2), 31-44, 1994 | 1286 | 1994 |
| The path to customer centricity D Shah, RT Rust, A Parasuraman, R Staelin, GS Day Journal of service research 9 (2), 113-124, 2006 | 1086 | 2006 |
| Continuous learning about markets GS Day California management review 36 (4), 9-31, 1994 | 1061 | 1994 |
| Investigación de mercado DA Aaker Biblioteca Hernán Malo González, 1983 | 979 | 1983 |
| Marketing theory with a strategic orientation GS Day, R Wensley Journal of marketing 47 (4), 79-89, 1983 | 974 | 1983 |
| Charting new directions for marketing GS Day, DB Montgomery Journal of marketing 63 (4_suppl1), 3-13, 1999 | 880* | 1999 |
| Customer-oriented approaches to identifying product-markets GS Day, AD Shocker, RK Srivastava Journal of marketing 43 (4), 8-19, 1979 | 803 | 1979 |
| The product life cycle: analysis and applications issues GS Day Journal of marketing 45 (4), 60-67, 1981 | 778 | 1981 |
| Attitude change, media and word of mouth. GS Day Journal of advertising research, 1971 | 740 | 1971 |
| Strategic market planning: The pursuit of competitive advantage GS Day (No Title), 1984 | 682 | 1984 |
| Marketing's contribution to the strategy dialogue GS Day Journal of the Academy of marketing Science 20 (4), 323-329, 1992 | 655 | 1992 |
| The market driven organization: understanding, attracting, and keeping valuable customers GS Day Simon and Schuster, 1999 | 639 | 1999 |
