| Consumer Behaviour L Schiffman, A O'Cass, A Paladino, J Carlson Pearson Australia, 2014 | 23427 | 2014 |
| Consumer Behaviour L Schiffman, L, Bednall, D, Cowley, E, O’Cass, A and Kanuk Prentice-Hall Australia, 2001 | 5692* | 2001 |
| Exploring consumer status and conspicuous consumption A O'cass, H McEwen Journal of consumer behaviour: an international research review 4 (1), 25-39, 2004 | 1470 | 2004 |
| Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) J Paul, WM Lim, A O’Cass, AW Hao, S Bresciani International Journal of Consumer Studies 45 (4), O1-O16, 2021 | 1453 | 2021 |
| Web retailing adoption: exploring the nature of internet users Web retailing behaviour A O’cass, T Fenech Journal of Retailing and Consumer services 10 (2), 81-94, 2003 | 1180 | 2003 |
| Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption A O’cass, H Frost Journal of product & brand management 11 (2), 67-88, 2002 | 1142 | 2002 |
| Fashion clothing consumption: antecedents and consequences of fashion clothing involvement A O'Cass European journal of Marketing 38 (7), 869-882, 2004 | 1044 | 2004 |
| An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing A O’Cass Journal of economic psychology 21 (5), 545-576, 2000 | 864 | 2000 |
| Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance J Weerawardena, A O'Cass, C Julian Journal of business research 59 (1), 37-45, 2006 | 788 | 2006 |
| Examining service experiences and post‐consumption evaluations D Grace, A O'Cass Journal of Services Marketing 18 (6), 450-461, 2004 | 640 | 2004 |
| Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites J Carlson, A O'Cass Journal of services marketing 24 (2), 112-127, 2010 | 623 | 2010 |
| Innovation and business success: The mediating role of customer participation LV Ngo, A O'cass Journal of Business research 66 (8), 1134-1142, 2013 | 517 | 2013 |
| Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters A O'Cass, C Julian European journal of marketing 37 (3/4), 366-384, 2003 | 505 | 2003 |
| Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin K Lim, A O’Cass Journal of product & brand management 10 (2), 120-136, 2001 | 471 | 2001 |
| Political marketing and the marketing concept A O’cass European Journal of marketing 30 (10/11), 37-53, 1996 | 462 | 1996 |
| Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation A O'Cass, J Weerawardena European journal of marketing 43 (11/12), 1325-1348, 2009 | 457 | 2009 |
| Creating value offerings via operant resource-based capabilities LV Ngo, A O'Cass Industrial marketing management 38 (1), 45-59, 2009 | 452 | 2009 |
| In search of innovation and customer‐related performance superiority: The role of market orientation, marketing capability, and innovation capability interactions LV Ngo, A O'Cass Journal of product innovation management 29 (5), 861-877, 2012 | 447 | 2012 |
| Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage J Weerawardena, A O'Cass Industrial marketing management 33 (5), 419-428, 2004 | 442 | 2004 |
| Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities P Sok, A O'Cass, KM Sok Australasian Marketing Journal 21 (3), 161-167, 2013 | 437 | 2013 |
Vida SiahtiriProfessor of Service Management, La Trobe Universityכתובת אימייל מאומתת בדומיין latrobe.edu.au