עקוב אחר
Hope Schau
Hope Schau
Professor of Marketing, Paul Merage School, University of California Irvine
כתובת אימייל מאומתת בדומיין ad.uci.edu
כותרת
צוטט על ידי
צוטט על ידי
שנה
How brand community practices create value
HJ Schau, AM Muñiz Jr, EJ Arnould
Journal of marketing 73 (5), 30-51, 2009
38282009
We are what we post? Self-presentation in personal web space
H Jensen Schau, MC Gilly
Journal of consumer research 30 (3), 385-404, 2003
23042003
Religiosity in the abandoned Apple Newton brand community
AM Muniz Jr, HJ Schau
Journal of consumer research 31 (4), 737-747, 2005
17292005
The wisdom of consumer crowds: Collective innovation in the age of networked marketing
RV Kozinets, A Hemetsberger, HJ Schau
Journal of macromarketing 28 (4), 339-354, 2008
9442008
Vigilante marketing and consumer-created communications
AM Muñiz, Jr, HJ Schau
Journal of Advertising 36 (3), 35-50, 2007
6282007
When differences unite: Resource dependence in heterogeneous consumption communities
T Chalmers Thomas, LL Price, HJ Schau
Journal of Consumer Research 39 (5), 1010-1033, 2013
4992013
The context of experience
MA Akaka, SL Vargo, HJ Schau
Journal of service management 26 (2), 206-223, 2015
4172015
Exploring the impact of culture and acculturation on consumer purchase decisions: Toward a microcultural perspective
DT Ogden, JR Ogden, HJ Schau
Academy of Marketing Science Review 3 (1), 1-22, 2004
3332004
How to inspire value-laden collaborative consumer-generated content
AM Muñiz Jr, HJ Schau
Business horizons 54 (3), 209-217, 2011
3242011
Consumer identity renaissance: the resurgence of identity-inspired consumption in retirement
HJ Schau, MC Gilly, M Wolfinbarger
Journal of Consumer Research 36 (2), 255-276, 2009
3072009
Brand communities and personal identities: Negotiations in cyberspace
HJ Schau, AM Muniz
Advances in consumer research 29 (1), 344-349, 2002
2572002
The role of brands and mediating technologies in assembling long-distance family practices
AM Epp, HJ Schau, LL Price
Journal of Marketing 78 (3), 81-101, 2014
2282014
Strategic Internet application trends in supply chain management
RA Lancioni, MF Smith, HJ Schau
Industrial Marketing Management 32 (3), 211-217, 2003
2202003
Internet impacts on supply chain management
R Lancioni, HJ Schau, MF Smith
Industrial Marketing Management 32 (3), 173-175, 2003
2102003
When narrative brands end: The impact of narrative closure and consumption sociality on loss accommodation
CA Russell, HJ Schau
Journal of Consumer Research 40 (6), 1039-1062, 2014
1372014
Consumer Imagination, Identity and Self-expression.
HJ Schau
Advances in consumer research 27 (1), 2000
1342000
To justify or not to justify: the role of anticipated regret on consumers’ decisions to upgrade technological innovations
E Shih, HJ Schau
Journal of Retailing 87 (2), 242-251, 2011
1212011
The co-creation of value-in-cultural-context
MA Akaka, HJ Schau, SL Vargo
Consumer culture theory, 265-284, 2013
1192013
The impact of code switching on service encounters
HJ Schau, S Dellande, MC Gilly
Journal of Retailing 83 (1), 65-78, 2007
1082007
Value creation in consumption journeys: recursive reflexivity and practice continuity
MA Akaka, HJ Schau
Journal of the Academy of Marketing Science 47, 499-515, 2019
932019
המערכת אינה יכולה לבצע את הפעולה כעת. נסה שוב מאוחר יותר.
מאמרים 1–20