| Rational Herding in Microloan Markets J Zhang, P Liu Management Science 58 (5), 892-912, 2012 | 1222 | 2012 |
| Designing pricing contracts for boundedly rational customers: Does the framing of the fixed fee matter TH Ho, J Zhang Management Science 54 (4), 686-700, 2008 | 494 | 2008 |
| How does popularity information affect choices? A field experiment C Tucker, J Zhang Management Science 57 (5), 828-842, 2011 | 477 | 2011 |
| The sound of silence: Observational learning in the US kidney market J Zhang Marketing Science 29 (2), 315-335, 2010 | 351 | 2010 |
| The Perils of Behavior-Based Personalization J Zhang Marketing Science 30 (1), 170-186, 2011 | 218 | 2011 |
| Tweeting as a marketing tool: A field experiment in the TV industry S Gong, J Zhang, P Zhao, X Jiang Journal of Marketing Research 54 (6), 833-850, 2017 | 207 | 2017 |
| Growing two-sided networks by advertising the user base: A field experiment C Tucker, J Zhang Marketing Science 29 (5), 805-814, 2010 | 196 | 2010 |
| Consumer deliberation and product line design L Guo, J Zhang Marketing Science 31 (6), 995-1007, 2012 | 162 | 2012 |
| (De)marketing to Manage Consumer Quality Inferences J Miklós-Thal, J Zhang Journal of Marketing Research 50 (1), 55-69, 2013 | 92 | 2013 |
| Engagement that Sells: Influencer Video Advertising on TikTok J Yang, J Zhang, Y Zhang Marketing Science, forthcoming, 2024 | 83* | 2024 |
| Days on market and home sales C Tucker, J Zhang, T Zhu RAND Journal of Economics 44 (2), 337-360, 2013 | 73 | 2013 |
| Why Are Bad Products So Hard to Kill? D Simester, J Zhang Management Science 56 (7), 1161-1179, 2010 | 68 | 2010 |
| Learning from Experience, Simply S Lin, J Zhang, JR Hauser Marketing Science 34 (1), 1-19, 2015 | 61 | 2015 |
| Why Do Salespeople Spend So Much Time Lobbying for Low Prices? D Simester, J Zhang Marketing Science 33 (6), 796-808, 2014 | 49 | 2014 |
| Long tail or steep tail? A field investigation into how online popularity information affects the distribution of customer choices C Tucker, J Zhang | 42 | 2007 |
| Deadlines in product development J Zhang Management Science 62 (11), 3310-3326, 2016 | 40 | 2016 |
| Preference learning and demand forecast X Cao, J Zhang Marketing Science 40 (1), 62-79, 2021 | 39* | 2021 |
| The wisdom of crowdfunding J Zhang Communities and Banking, 30-31, 2013 | 20 | 2013 |
| Policy and inference: The case of product labeling J Zhang Working paper, Massachusetts Institute of Technology, Cambridge, 2014 | 16 | 2014 |
| Beyond Zero: Sales Prospecting with a Recommender System for Missing-By-Choice Data S Hu, J Zhang, Y Zhu MIT Sloan Research Paper, 2022 | 9* | 2022 |