| The entrepreneurship process in base of the pyramid markets: The case of multinational enterprise/nongovernment organization alliances JW Webb, GM Kistruck, RD Ireland, DJ Ketchen Jr Entrepreneurship theory and practice 34 (3), 555-581, 2010 | 628 | 2010 |
| Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory JW Webb, RD Ireland, MA Hitt, GM Kistruck, L Tihanyi Journal of the Academy of Marketing Science 39, 537-554, 2011 | 377 | 2011 |
| The interplay of form, structure, and embeddedness in social intrapreneurship GM Kistruck, PW Beamish Entrepreneurship theory and practice 34 (4), 735-761, 2010 | 352 | 2010 |
| Seeing is (not) believing: Managing the impressions of the firm’s commitment to the natural environment P Bansal, G Kistruck Journal of Business Ethics 67, 165-180, 2006 | 320 | 2006 |
| Microfranchising in base–of–the–pyramid markets: Institutional challenges and adaptations to the franchise model GM Kistruck, JW Webb, CJ Sutter, RD Ireland Entrepreneurship theory and practice 35 (3), 503-531, 2011 | 241 | 2011 |
| The double-edged sword of legitimacy in base-of-the-pyramid markets GM Kistruck, JW Webb, CJ Sutter, AVG Bailey Journal of Business Venturing 30 (3), 436-451, 2015 | 232 | 2015 |
| Social intermediation in base‐of‐the‐pyramid markets GM Kistruck, PW Beamish, I Qureshi, CJ Sutter Journal of Management Studies 50 (1), 31-66, 2013 | 228 | 2013 |
| Transitioning entrepreneurs from informal to formal markets C Sutter, J Webb, G Kistruck, DJ Ketchen Jr, RD Ireland Journal of Business Venturing 32 (4), 420-442, 2017 | 202 | 2017 |
| The opportunity not taken: The occupational identity of entrepreneurs in contexts of poverty AS Shantz, G Kistruck, C Zietsma Journal of Business Venturing 33 (4), 416-437, 2018 | 195 | 2018 |
| Entrepreneurs' responses to semi-formal illegitimate institutional arrangements CJ Sutter, JW Webb, GM Kistruck, AVG Bailey Journal of Business Venturing 28 (6), 743-758, 2013 | 173 | 2013 |
| The impact of moral intensity and desire for control on scaling decisions in social entrepreneurship BR Smith, GM Kistruck, B Cannatelli Journal of Business Ethics 133, 677-689, 2016 | 158 | 2016 |
| Mitigating principal-agent problems in base-of-the-pyramid markets: An identity spillover perspective GM Kistruck, CJ Sutter, RB Lount Jr, BR Smith Academy of Management Journal 56 (3), 659-682, 2013 | 149 | 2013 |
| The enabling and constraining effects of social ties in the process of institutional entrepreneurship I Qureshi, GM Kistruck, B Bhatt Organization Studies 37 (3), 425-447, 2016 | 139 | 2016 |
| Connecting poverty to purchase in informal markets T London, H Esper, A Grogan‐Kaylor, GM Kistruck Strategic Entrepreneurship Journal 8 (1), 37-55, 2014 | 123 | 2014 |
| Geographic and product diversification in charitable organizations GM Kistruck, I Qureshi, PW Beamish Journal of Management 39 (2), 496-530, 2013 | 113 | 2013 |
| How Formal and Informal Hierarchies Shape Conflict within Cooperatives: A Field Experiment in Ghana A Slade Shantz, GM Kistruck, DF Pacheco, JW Webb Academy of Management Journal, 2019 | 95 | 2019 |
| Cooperation vs. competition: Alternative goal structures for motivating groups in a resource scarce environment GM Kistruck, RB Lount Jr, BR Smith, BJ Bergman Jr, TW Moss Academy of Management Journal 59 (4), 1174-1198, 2016 | 92 | 2016 |
| Adaptations to knowledge templates in base‐of‐the‐pyramid markets: The role of social interaction CJ Sutter, GM Kistruck, S Morris Strategic Entrepreneurship Journal 8 (4), 303-320, 2014 | 58 | 2014 |
| Research on grand challenges: Adopting an abductive experimentation methodology GM Kistruck, A Slade Shantz Organization Studies 43 (9), 1479-1505, 2022 | 40 | 2022 |
| The importance of client heterogeneity in predicting make-or-buy decisions GM Kistruck, SS Morris, JW Webb, CE Stevens Journal of Operations Management 33, 97-110, 2015 | 25 | 2015 |
R. Duane IrelandExecutive Associate Dean, Mays Business School, Texas A&M Universityכתובת אימייל מאומתת בדומיין mays.tamu.edu
