עקוב אחר
Peter R. Darke
Peter R. Darke
Professor of Marketing, Schulich School of Business, York University
כתובת אימייל מאומתת בדומיין schulich.yorku.ca
כותרת
צוטט על ידי
צוטט על ידי
שנה
The defensive consumer: Advertising deception, defensive processing, and distrust
PR Darke, RJB Ritchie
Journal of Marketing research 44 (1), 114-127, 2007
8702007
Effects of pricing and promotion on consumer perceptions: it depends on how you frame it
PR Darke, CMY Chung
Journal of retailing 81 (1), 35-47, 2005
4712005
Fairness and discounts: The subjective value of a bargain
PR Darke, DW Dahl
Journal of Consumer psychology 13 (3), 328-338, 2003
4532003
The consumer as advocate: Self-relevance, culture, and word-of-mouth
CMY Chung, PR Darke
Marketing letters 17, 269-279, 2006
4372006
The belief in good luck scale
PR Darke, JL Freedman
Journal of research in personality 31 (4), 486-511, 1997
3561997
Conveying trustworthiness to online consumers: Reactions to consensus, physical store presence, brand familiarity, and generalized suspicion
RL Benedicktus, MK Brady, PR Darke, CM Voorhees
Journal of Retailing 86 (4), 322-335, 2010
3052010
Feeling close from afar: The role of psychological distance in offsetting distrust in unfamiliar online retailers
PR Darke, MK Brady, RL Benedicktus, AE Wilson
Journal of Retailing 92 (3), 287-299, 2016
2672016
No one wants to look cheap: Trade‐offs between social disincentives and the economic and psychological incentives to redeem coupons
L Ashworth, PR Darke, M Schaller
Journal of Consumer Psychology 15 (4), 295-306, 2005
2502005
Deliberative and automatic bases of suspicion: Empirical evidence of the sinister attribution error
KJ Main, DW Dahl, PR Darke
Journal of Consumer Psychology 17 (1), 59-69, 2007
2362007
Accuracy motivation, consensus information, and the law of large numbers: Effects on attitude judgment in the absence of argumentation
PR Darke, S Chaiken, G Bohner, S Einwiller, HP Erb, JD Hazlewood
Personality and Social Psychology Bulletin 24 (11), 1205-1215, 1998
2211998
Great expectations and broken promises: Misleading claims, product failure, expectancy disconfirmation and consumer distrust
PR Darke, L Ashworth, KJ Main
Journal of the Academy of Marketing Science 38, 347-362, 2010
2192010
Lucky events and beliefs in luck: Paradoxical effects on confidence and risk-taking
PR Darke, JL Freedman
Personality and Social Psychology Bulletin 23 (4), 378-388, 1997
2041997
Percentage discounts, initial price, and bargain hunting: A heuristic-systematic approach to price search behavior.
PR Darke, JL Freedman, S Chaiken
Journal of Applied Psychology 80 (5), 580-586, 1995
1651995
The pursuit of self-interest: self-interest bias in attitude judgment and persuasion.
PR Darke, S Chaiken
Journal of Personality and Social Psychology 89 (6), 864-883, 2005
1472005
Deciding whether to seek a bargain: Effects of both amount and percentage off.
PR Darke, JL Freedman
Journal of Applied Psychology 78 (6), 960-965, 1993
1411993
Damage from corrective advertising: Causes and cures
PR Darke, L Ashworth, RJB Ritchie
Journal of Marketing 72 (6), 81-97, 2008
1122008
The importance and functional significance of affective cues in consumer choice
PR Darke, A Chattopadhyay, L Ashworth
Journal of Consumer Research 33 (3), 322-328, 2006
1072006
When parsimony fails...
S Chaiken, KL Duckworth, P Darke
Psychological Inquiry 10 (2), 118-123, 1999
1061999
Father-infant interaction and parent stress with healthy and medically compromised infants
PR Darke, S Goldberg
Infant Behavior and Development 17 (1), 3-14, 1994
931994
Congruence and incongruence in thematic advertisement–medium combinations: Role of awareness, fluency, and persuasion knowledge
CC Germelmann, JL Herrmann, M Kacha, PR Darke
Journal of Advertising 49 (2), 141-164, 2020
732020
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מאמרים 1–20