| Parameter estimation for a multiplicative competitive interaction model: least squares approach M Nakanishi, LG Cooper Journal of Marketing Research, 303-311, 1974 | 831 | 1974 |
| Market-share analysis: Evaluating competitive marketing effectiveness LG Cooper, M Nakanishi Kluwer Academic Publishers, 1988 | 788 | 1988 |
| The Discounting of Discounts S Gupta, LG Cooper Journal of Consumer Research, 1992 | 582 | 1992 |
| The discounting of discounts and promotion thresholds S Gupta, LG Cooper Journal of consumer research, 401-411, 1992 | 580 | 1992 |
| Strategic marketing planning for radically new products LG Cooper Journal of Marketing 64 (1), 1-16, 2000 | 462 | 2000 |
| Modeling asymmetric competition GS Carpenter, LG Cooper, DM Hanssens, DF Midgley Marketing Science 7 (4), 393-412, 1988 | 287 | 1988 |
| Competitive maps: The structure underlying asymmetric cross elasticities LG Cooper Management Science 34 (6), 707-723, 1988 | 202 | 1988 |
| Technical Note-Simplified Estimation Procedures for MCI Models M Nakanishi, LG Cooper Marketing Science 1 (3), 314-322, 1982 | 176 | 1982 |
| PromoCast™: A new forecasting method for promotion planning LG Cooper, P Baron, W Levy, M Swisher, P Gogos Marketing Science 18 (3), 301-316, 1999 | 168 | 1999 |
| Breeding competitive strategies DF Midgley, RE Marks, LC Cooper Management Science 43 (3), 257-275, 1997 | 162 | 1997 |
| Standardizing variables in multiplicative choice models LG Cooper, M Nakanishi Journal of Consumer Research, 96-108, 1983 | 160 | 1983 |
| A review of multidimensional scaling in marketing research LG Cooper Applied Psychological Measurement 7 (4), 427-450, 1983 | 158 | 1983 |
| Building market structures from consumer preferences LG Cooper, A Inoue Journal of Marketing Research, 293-306, 1996 | 157 | 1996 |
| Truth in Concentration in the Land of (80/20) Laws DC Schmittlein, LG Cooper, DG Morrison Marketing Science 12 (2), 167-183, 1993 | 136 | 1993 |
| TRUTH IN CONCENTRATION IN THE LAND OF (80/20) LAWS DG Morrison, LG Cooper, DC Schmittlein Marketing science 12 (2), 167-183, 1993 | 136* | 1993 |
| Market-share models LG Cooper Handbooks in operations research and management science 5, 259-314, 1993 | 131 | 1993 |
| Voting for a political candidate under conditions of minimal information M Nakanishi, LG Cooper, HH Kassarjian Political marketing: Readings and annotated bibliography, 15-22, 1985 | 120* | 1985 |
| Voting for a political candidate under conditions of minimal information M Nakanishi, LG Cooper, HH Kassarjian Journal of Consumer Research, 36-43, 1974 | 120 | 1974 |
| Turning datamining into a management science tool: New algorithms and empirical results LG Cooper, G Giuffrida Management Science 46 (2), 249-264, 2000 | 95 | 2000 |
| Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market H Rhim, LG Cooper International Journal of Research in Marketing 22 (2), 159-182, 2005 | 66 | 2005 |
David MidgleyINSEADEmail verificata su insead.edu
