| How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response? H Datta, KL Ailawadi, HJ Van Heerde Journal of Marketing 81 (3), 1-20, 2017 | 465 | 2017 |
| Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery H Datta, G Knox, BJ Bronnenberg Marketing Science 37 (1), 5-21, 2018 | 400 | 2018 |
| Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40 (1), 1-8, 2017 | 347 | 2017 |
| The challenge of retaining customers acquired with free trials H Datta, B Foubert, HJ Van Heerde Journal of Marketing Research 52 (2), 217-234, 2015 | 190 | 2015 |
| Fields of gold: Scraping web data for marketing insights J Boegershausen, H Datta, A Borah, AT Stephen Journal of Marketing 86 (5), 1-20, 2022 | 89 | 2022 |
| Cross-national differences in market response: line-length, price, and distribution elasticities in 14 Indo-Pacific Rim economies H Datta, HJ van Heerde, MG Dekimpe, JBEM Steenkamp Journal of Marketing Research 59 (2), 251-270, 2022 | 38 | 2022 |
| What drives demand for playlists on Spotify? MJ Pachali, H Datta Marketing Science, 2024 | 10 | 2024 |
| Streaming services and the homogenization of music consumption G Knox, H Datta | 7 | 2020 |
| Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs J Boegershausen, A Borah, H Datta, A Stephen | 5 | 2021 |
| Unlocking the Potential of Web Data for Retailing Research JY Guyt, H Datta, J Boegershausen Journal of Retailing 100 (1), 130-147, 2024 | 3 | 2024 |
| Unlocking the Potential of Web Scraping for Retailing Research J Guyt, H Datta, J Boegershausen Available at SSRN 4701901, 2024 | 2 | 2024 |
| The impact of free-trial acquisition on customer usage, retention, and lifetime value H Datta, B Fouber, H van Heerde Journal of Marketing Research, 217-234, 2015 | 2 | 2015 |
| Usage rates, Facebook likes, and online piracy: Using big data to manage entertainment products H Datta, B Foubert, D Papies Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment …, 2013 | 2 | 2013 |
| Platform-Guided Consumption Similarity G Knox, H Datta Available at SSRN 4236521, 2022 | 1 | 2022 |
| Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity H Datta, HJ van Heerde, MG Dekimpe, JBEM Steenkamp Other publications TiSEM, 2019 | 1 | 2019 |
| Digital Platforms 2.0: Learnings, Opportunities, and Challenges S Banerjee, I Chakraborty, H Choi, H Datta, R Daviet, C Farronato, M Kim, ... Opportunities, and Challenges (May 31, 2024), 2024 | | 2024 |
| Toward Open Science in Marketing Research L Deer, SJ Adler, H Datta, N Mizik, M Sarstedt OSF Preprints, 2024 | | 2024 |
| Building a strategic advantage with Open Science H Datta, H Schütt The Good of the University: Critical Contributions from the Tilburg Young …, 2022 | | 2022 |
| Fields of Gold: Web Scraping and APIs for Impactful Marketing Insights J Boegershausen, H Datta, A Borah, AT Stephen Available at SSRN 3820666, 2022 | | 2022 |
| Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response? H Datta, KL Ailawadi, HJ van Heerde | | 2019 |
Harald J. van HeerdeUniversity of New South WalesEmail verificata su unsw.edu.au
