| A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates S Burton, DR Lichtenstein, RG Netemeyer, JA Garretson Journal of the academy of marketing science 26, 293-306, 1998 | 1044 | 1998 |
| Antecedents of private label attitude and national brand promotion attitude: similarities and differences JA Garretson, D Fisher, S Burton Journal of retailing 78 (2), 91-99, 2002 | 748 | 2002 |
| Cause-related marketing (CRM): The influence of donation proximity and message-framing cues on the less-involved consumer SL Grau, JAG Folse Journal of advertising 36 (4), 19-33, 2007 | 701 | 2007 |
| The strategic implementation process: evoking strategic consensus through communication MI Rapert, A Velliquette, JA Garretson Journal of business research 55 (4), 301-310, 2002 | 477 | 2002 |
| Brand authenticity: Testing the antecedents and outcomes of brand management's passion for its products JG Moulard, RD Raggio, JAG Folse Psychology & marketing 33 (6), 421-436, 2016 | 375 | 2016 |
| Spokes-characters: Creating character trust and positive brand attitudes JA Garretson, RW Niedrich Journal of advertising 33 (2), 25-36, 2004 | 370 | 2004 |
| Effects of nutrition facts panel values, nutrition claims, and health claims on consumer attitudes, perceptions of disease-related risks, and trust JA Garretson, S Burton Journal of Public Policy & Marketing 19 (2), 213-227, 2000 | 325 | 2000 |
| Cause-relating marketing: The effects of purchase quantity and firm donation amount on consumer inferences and participation intentions JAG Folse, RW Niedrich, SL Grau Journal of Retailing 86 (4), 295-309, 2010 | 312 | 2010 |
| The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry JA Garretson, KE Clow Journal of Services Marketing 13 (1), 59-72, 1999 | 277 | 1999 |
| The role of spokescharacters as advertisement and package cues in integrated marketing communications JA Garretson, S Burton Journal of Marketing 69 (4), 118-132, 2005 | 230 | 2005 |
| An exploratory study into the purchase decision process used by leisure travelers in hotel selection KE Chow, JA Garretson, DL Kurtz Journal of Hospitality & Leisure Marketing 2 (4), 53-72, 1995 | 220 | 1995 |
| Implications of accurate usage of nutrition facts panel information for food product evaluations and purchase intentions S Burton, JA Garretson, AM Velliquette Journal of the Academy of Marketing science 27, 470-480, 1999 | 210 | 1999 |
| The moderating influence of consumers' temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns AH Tangari, JAG Folse, S Burton, J Kees Journal of Advertising 39 (2), 35-50, 2010 | 186 | 2010 |
| Highly coupon and sale prone consumers: benefits beyond price savings JA Garretson, S Burton Journal of Advertising Research 43 (2), 162-172, 2003 | 161 | 2003 |
| Gratitude in relationship marketing: theoretical development and directions for future research R D. Raggio, A M. Walz, M Bose Godbole, J Anne Garretson Folse European Journal of Marketing 48 (1/2), 2-24, 2014 | 148 | 2014 |
| Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity JG Moulard, RD Raggio, JAG Folse Journal of the Academy of Marketing Science 49, 96-118, 2021 | 130 | 2021 |
| The meaning of quality: Expectations of students in pursuit of an MBA MI Rapert, S Smith, A Velliquette, JA Garretson Journal of Education for Business 80 (1), 17-24, 2004 | 130 | 2004 |
| Cause-related marketing: An exploratory study of campaign donation structures issues SL Grau, JA Garretson, J Pirsch Journal of Nonprofit & Public Sector Marketing 18 (2), 69-91, 2007 | 129 | 2007 |
| Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes RD Raggio, JAG Folse Journal of the Academy of Marketing Science 37, 455-469, 2009 | 125 | 2009 |
| Defending brands: Effects of alignment of spokescharacter personality traits and corporate transgressions on brand trust and attitudes JAG Folse, S Burton, RG Netemeyer Journal of Advertising 42 (4), 331-342, 2013 | 113 | 2013 |