Barak Libai

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Coautori

Eitan MullerProfessor of Marketing, Stern School of Business, New York UniversityEmail verificata su stern.nyu.edu
Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia UniversityEmail verificata su idc.ac.il
Renana PeresProfessor of Marketing, The Hebrew UniversityEmail verificata su huji.ac.il
Katherine LemonProfessor of Marketing, Boston CollegeEmail verificata su bc.edu
Gil AppelThe George Washington UniversityEmail verificata su gwu.edu
Michael HaenleinProfessor of Marketing, ESCP Business School and University of Liverpool Management SchoolEmail verificata su escp.eu
Eitan gerstnerProfessor Emeritus of Management, Technion, IsraelEmail verificata su technion.ac.il
Dina MayzlinUSC Marshall School of BusinessEmail verificata su marshall.usc.edu
Gal Oestreicher-SingerThe Coller School of Management, Tel Aviv UniversityEmail verificata su tau.ac.il
Eyal BiyalogorskyArison school of BusinessEmail verificata su idc.ac.il
Sorin SolomonProfessor of Physics , Hebrew University of JerusalemEmail verificata su cc.huji.ac.il
Sarit MoldovanDepartment of Management and Economics, The Open University of IsraelEmail verificata su openu.ac.il
Irit NitzanTel-Aviv University, IsraelEmail verificata su tauex.tau.ac.il
Yakov BartNortheastern UniversityEmail verificata su northeastern.edu
Hans RisseladaAssociate Professor at the University of GroningenEmail verificata su rug.nl
Oliver GötzProfessor für internationales B-to-B Marketing und Sales Management, ESB Business School, ReutlingenEmail verificata su reutlingen-university.de
Andrew T. StephenL'Oréal Professor of Marketing, Saïd Business School, University of OxfordEmail verificata su sbs.ox.ac.uk
Ruth N. BoltonArizona State UniversityEmail verificata su asu.edu
Ko de RuyterKing's College, King's Business School, London, United KingdomEmail verificata su kcl.ac.uk
Sanjiv DasSanta Clara UniversityEmail verificata su scu.edu

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Barak Libai

Marketing Professor, Reichman University (formally IDC), Herzliya , Israel

Email verificata su idc.ac.il - Home page

Marketing Word of mouth Diffusion of Innovations Customer Profitability


Titolo Ordina per citazioni Ordina per anno Ordina per titolo	Citata da Citata da	Anno
Talk of the network: A complex systems look at the underlying process of word-of-mouth J Goldenberg, B Libai, E Muller Marketing letters 12, 211-223, 2001	3020	2001
Customer-to-customer interactions: broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K De Ruyter, O Götz, H Risselada, ... Journal of service research 13 (3), 267-282, 2010	1057	2010
The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16, 415-428, 2005	994	2005
Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata J Goldenberg, B Libai, E Muller Academy of Marketing Science Review 9 (3), 1-18, 2001	639	2001
Customer referral management: Optimal reward programs E Biyalogorsky, E Gerstner, B Libai Marketing Science 20 (1), 82-95, 2001	505	2001
Social effects on customer retention I Nitzan, B Libai Journal of marketing 75 (6), 24-38, 2011	472	2011
What is the true value of a lost customer? JE Hogan, KN Lemon, B Libai Journal of Service Research 5 (3), 196-208, 2003	450	2003
Quantifying the ripple: Word-of-mouth and advertising effectiveness JE Hogan, KN Lemon, B Libai Journal of Advertising Research 44 (3), 271-280, 2004	447	2004
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion B Libai, E Muller, R Peres Journal of marketing research 50 (2), 161-176, 2013	443*	2013
Brave new world? On AI and the management of customer relationships B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ... Journal of Interactive Marketing 51 (1), 44-56, 2020	377	2020
The chilling effects of network externalities J Goldenberg, B Libai, E Muller International Journal of Research in Marketing 27 (1), 4-15, 2010	376	2010
Riding the saddle: How cross-market communications can create a major slump in sales J Goldenberg, B Libai, E Muller Journal of Marketing 66 (2), 1-16, 2002	373	2002
The NPV of bad news J Goldenberg, B Libai, S Moldovan, E Muller International Journal of Research in Marketing 24 (3), 186-200, 2007	315	2007
In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5, 65-81, 2018	295	2018
From density to destiny: Using spatial dimension of sales data for early prediction of new product success T Garber, J Goldenberg, B Libai, E Muller Marketing Science 23 (3), 419-428, 2004	265	2004
The diffusion of services B Libai, E Muller, R Peres Journal of marketing research 46 (2), 163-175, 2009	226	2009
Marketing percolation J Goldenberg, B Libai, S Solomon, N Jan, D Stauffer Physica A: statistical mechanics and its applications 284 (1-4), 335-347, 2000	201	2000
Setting referral fees in affiliate marketing B Libai, E Biyalogorsky, E Gerstner Journal of Service Research 5 (4), 303-315, 2003	169	2003
Toward an individual customer profitability model: A segment-based approach B Libai, D Narayandas, C Humby Journal of service Research 5 (1), 69-76, 2002	160	2002
Targeting revenue leaders for a new product M Haenlein, B Libai Journal of marketing 77 (3), 65-80, 2013	153	2013

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