| When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive Y Shan, KJ Chen, JS Lin International Journal of Advertising 39 (5), 590-610, 2020 | 425 | 2020 |
| What's in a tweet? Foreign correspondents' use of social media R Cozma, KJ Chen Journalism Practice 7 (1), 33-46, 2013 | 156 | 2013 |
| The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation KJ Chen, J Kim, JS Lin Journal of Consumer Behaviour 14 (3), 208-218, 2015 | 96 | 2015 |
| Would you be my friend? An examination of global marketers' brand personification strategies in social media KJ Chen, JS Lin, JH Choi, JM Hahm Journal of Interactive Advertising 15 (2), 97-110, 2015 | 89 | 2015 |
| Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement KJ Chen, HL Cheung Computers in Human Behavior 97, 67-74, 2019 | 79 | 2019 |
| Social television: Examining the antecedents and consequences of connected TV viewing JS Lin, Y Sung, KJ Chen Computers in Human Behavior 58, 171-178, 2016 | 73 | 2016 |
| Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent KJ Chen, JS Lin, Y Shan Journal of Consumer Behaviour 20 (6), 1436-1448, 2021 | 55 | 2021 |
| Understanding the nature, uses, and gratifications of social television: Implications for developing viewer engagement and network loyalty JS Lin, KJ Chen, Y Sung Journal of Broadcasting & Electronic Media 62 (1), 1-20, 2018 | 55 | 2018 |
| Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition KJ Chen, JS Lin European Journal of Marketing 55 (8), 2174-2200, 2021 | 34 | 2021 |
| Humanizing brands: an examination of the psychological process of anthropomorphism and its effects on consumer responses KJ Chen Journal of Marketing Management 5 (2), 75-87, 2017 | 21 | 2017 |
| A test of the spiral of silence theory on young adults' use of social networking sites for political purposes K Chen Iowa State University, 2011 | 19 | 2011 |
| Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity? R Cozma, K Chen 61st Annual Conference of the International communication association, 2011 | 17 | 2011 |
| Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations J Phua, PL Pan, KJ Chen Online Information Review 42 (4), 438-450, 2018 | 15 | 2018 |
| Industry performance appraisal using improved MCDM for next generation of Taiwan ZY Lee, MT Chu, YT Wang, KJ Chen Sustainability 12 (13), 5290, 2020 | 13 | 2020 |
| Jhih-Syuan (Elaine) Lin. 2020a.“When Social Media Influencers Endorse Brands: The Effects of Self-Influencer Congruence, Parasocial Identification, and Perceived Endorser Motive.” Y Shan, KJ Chen International Journal of Advertising 39 (5), 590-610, 0 | 11 | |
| Self-categorization process in sport: An examination of the “Linsanity” phenomenon in Taiwan KJ Chen, J Phua Sport Management Review 19 (4), 431-440, 2016 | 8 | 2016 |
| Stay or Leave: Examining the Effect of Brand Identity Fusion on Consumers’ Responses to Brand Transgressions JS Lin, Y Sung, KJ Chen Asia-Pacific Advances in Consumer Research 2015, 177, 2015 | 2 | 2015 |
| Brand anthropomorphization: the roles of advertising, brand, and consumer KJ Chen University of Georgia, 2015 | 1 | 2015 |
| How Pinteresting! Exploring Global Brands’ Visual Brand Identity Strategies JS Lin, KJ Chen, Y Sung ACR Asia-Pacific Advances, 2015 | | 2015 |
| EXPLORING SOURCE EFFECTS OF FACEBOOK POSTS: THE IMPORTANCE OF AFFECTIVE AND COGNITIVE ELABORATIONS IN ATTITUDE FORMATION KJ Chen, J Kim, JS Lin American Academy of Advertising. Conference. Proceedings (Online), 149, 2014 | | 2014 |