| Buying, searching, or browsing: Differentiating between online shoppers using in-store navigational clickstream WW Moe Journal of consumer psychology 13 (1-2), 29-39, 2003 | 1187 | 2003 |
| The value of social dynamics in online product ratings forums WW Moe, M Trusov Journal of marketing research 48 (3), 444-456, 2011 | 1048 | 2011 |
| Online product opinions: Incidence, evaluation, and evolution WW Moe, DA Schweidel Marketing Science 31 (3), 372-386, 2012 | 867 | 2012 |
| Dynamic conversion behavior at e-commerce sites WW Moe, PS Fader Management Science 50 (3), 326-335, 2004 | 840 | 2004 |
| On the depth and dynamics of online search behavior EJ Johnson, WW Moe, PS Fader, S Bellman, GL Lohse Management science 50 (3), 299-308, 2004 | 788 | 2004 |
| Uniting the tribes: Using text for marketing insight J Berger, A Humphreys, S Ludwig, WW Moe, O Netzer, DA Schweidel Journal of marketing 84 (1), 1-25, 2020 | 723 | 2020 |
| Listening in on social media: A joint model of sentiment and venue format choice DA Schweidel, WW Moe Journal of marketing research 51 (4), 387-402, 2014 | 467 | 2014 |
| Capturing evolving visit behavior in clickstream data WW Moe, PS Fader Journal of Interactive Marketing 18 (1), 5-19, 2004 | 429 | 2004 |
| Modeling the role of message content and influencers in social media rebroadcasting Y Zhang, WW Moe, DA Schweidel International Journal of Research in Marketing 34 (1), 100-119, 2017 | 254 | 2017 |
| Fast-track: Article using advance purchase orders to forecast new product sales WW Moe, PS Fader Marketing science 21 (3), 347-364, 2002 | 254 | 2002 |
| Binge watching and advertising DA Schweidel, WW Moe Journal of Marketing 80 (5), 1-19, 2016 | 226 | 2016 |
| An empirical two-stage choice model with varying decision rules applied to internet clickstream data WW Moe Journal of Marketing Research 43 (4), 680-692, 2006 | 212 | 2006 |
| Using online search data to forecast new product sales G Kulkarni, PK Kannan, W Moe Decision support systems 52 (3), 604-611, 2012 | 185 | 2012 |
| Online display advertising: Modeling the effects of multiple creatives and individual impression histories M Braun, WW Moe Marketing science 32 (5), 753-767, 2013 | 170 | 2013 |
| Opportunities for innovation in social media analytics WW Moe, DA Schweidel Journal of product innovation management 34 (5), 697-702, 2017 | 158 | 2017 |
| Modeling hedonic portfolio products: A joint segmentation analysis of music compact disc sales WW Moe, PS Fader Journal of Marketing Research 38 (3), 376-385, 2001 | 154 | 2001 |
| Uncovering patterns in cybershopping WW Moe, PS Fader California Management Review 43 (4), 106-117, 2001 | 141 | 2001 |
| Social media intelligence WW Moe, DA Schweidel Cambridge University Press, 2014 | 108 | 2014 |
| On the depth and dynamics of world wide web shopping behavior EJ Johnson, W Moe, P Fader, S Bellman, J Lohse Management Science 50 (3), 299-308, 2004 | 85 | 2004 |
| A field experiment to assess the interruption effect of pop‐up promotions WW Moe Journal of Interactive Marketing 20 (1), 34-44, 2006 | 81 | 2006 |
