| Glory Out of Reflected Failure: The examination of how rivalry affects sport fans CT Havard Sport Management Review 17, 243-253, 2014 | 207 | 2014 |
| Determinants and Consequences of the Perceived Social Impact of a Sport Event Y Inoue, C Havard Journal of Sport Management 28, 294-310, 2014 | 176 | 2014 |
| Development and validation of the sport rivalry fan perception scale (SRFPS). CT Havard, DP Gray, J Gould, LA Sharp, JJ Schaffer Journal of Sport Behavior 36 (1), 2013 | 166 | 2013 |
| Investigating the impact of conference realignment on rivalry in intercollegiate athletics. CT Havard, DL Wann, TD Ryan Sport Marketing Quarterly 22 (4), 2013 | 100 | 2013 |
| Qualitative assessment of rivalry and conference realignment in intercollegiate athletics CT Havard, T Eddy Journal of Issues in Intercollegiate Athletics 6 (1), 15, 2023 | 73 | 2023 |
| Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men’s basketball CT Havard, L Reams, DP Gray International Journal of Sport Management and Marketing 14 (1-4), 116-132, 2013 | 72 | 2013 |
| Investigating sport rivals: Number, evaluations, and relationship with team identification. RK Wann, D. L., Havard, C. T., Grieve, F. G., Lanter, J. R., Partridge, J. A ... Journal of Fandom Studies, 2015 | 65* | 2015 |
| Who's our Rival? Investigating the Influence of a New Intercollegiate Football Program on Rivalry Perceptions. CT Havard, SL Shapiro, LL Ridinger Journal of Sport Behavior 39 (4), 2016 | 63 | 2016 |
| Examining the impact of team identification and gender on rival perceptions and consumption intentions of intercollegiate athletics fans CT Havard, TW Eddy, TD Ryan Journal of Applied Sport Management 8 (2), 10, 2016 | 57 | 2016 |
| Rivalry versus hate: Measuring the influence of promotional titles and logos on fan rival perceptions CT Havard, DL Wann, FG Grieve Journal of Applied Sport Management 10 (2), 5, 2018 | 53 | 2018 |
| Reinvestigating the impact of conference realignment on rivalry in intercollegiate athletics CT Havard, DL Wann, TD Ryan Journal of Applied Sport Management 9 (2), 7, 2017 | 52 | 2017 |
| Investigating Rivalry in Professional Sport CT Havard, M Hutchinson International Journal of Sport Management. Available at: https://www …, 2017 | 49 | 2017 |
| Sport and disaster relief: A content analysis Y Inoue, CT Havard Disaster Prevention and Management 24 (3), 355-368, 2015 | 48 | 2015 |
| Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group CT Havard, P Ferrucci, TD Ryan Journal of Marketing Communications 27 (1), 20-30, 2021 | 47 | 2021 |
| Investigating differences in fan rival perceptions between conferences in intercollegiate athletics. CT Havard, L Reams Journal of Sport Behavior, 2016 | 45 | 2016 |
| Marvel, DC, and sport: Investigating rivalry in the sport and comic settings CT Havard, FG Grieve, ME Lomenick Social Science Quarterly 101 (3), 1075-1089, 2020 | 38 | 2020 |
| Rivalry among teams and conferences in intercollegiate athletics: Does a conference pride phenomenon exist? CT Havard Journal of Contemporary Athletics 10 (1), 2016 | 36 | 2016 |
| Examining differences among primary and secondary rivals: Are fan perceptions, behavioral , and consumption intentions influenced by degree of rivalry? CT Havard, L Reams Journal of Applied Marketing Theory 8 (1), 28-38, 2018 | 32 | 2018 |
| Disney, Netflix, and Amazon Oh My! An Analysis of Streaming Brand Competition and the Impact on the Future of Consumer Entertainment CT Havard Findings in Sport, Hospitality, Entertainment, and Event Management 1, 38-45, 2021 | 29 | 2021 |
| Disney vs. Comcast: Lessons Learned from the Corporate Rivalry CT Havard | 28 | 2020 |
Michael HutchinsonProfessor of Sport Commerce, The University of MemphisEmail verificata su memphis.edu