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Ravi Pappu
Titolo
Citata da
Citata da
Anno
Consumer‐based brand equity: improving the measurement–empirical evidence
R Pappu, PG Quester, RW Cooksey
Journal of Product & Brand Management 14 (3), 143-154, 2005
21872005
Celebrity endorsement, brand credibility and brand equity
A Spry, R Pappu, TB Cornwell
European journal of marketing 45 (6), 882-909, 2011
14002011
Country image and consumer-based brand equity: relationships and implications for international marketing
R Pappu, PG Quester, RW Cooksey
Journal of International Business Studies 38 (5), 726-745, 2007
8582007
Consumer-based brand equity and country-of-origin relationships: Some empirical evidence
R Pappu, PG Quester, RW Cooksey
European Journal of Marketing 40 (5/6), 696-717, 2006
8502006
Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands
R Pappu, P Quester
Journal of Product & Brand Management 15 (1), 4-14, 2006
5352006
How does Brand Innovativeness affect Brand Loyalty?
R Pappu, PG Quester
European Journal of Marketing 50 (1/2), 2-28, 2016
4292016
A consumer-based method for retailer equity measurement: Results of an empirical study
R Pappu, P Quester
Journal of retailing and consumer services 13 (5), 317-329, 2006
3932006
Sponsorship portfolio as a brand-image creation strategy
PM Chien, TB Cornwell, R Pappu
Journal of Business Research 64 (2), 142-149, 2011
2752011
Corporate Sponsorship as an Image Platform: Understanding the Roles of Relationship Fit and Sponsor–Sponsee Similarity
R Pappu, TB Cornwell
Journal of the Academy of Marketing Science 42 (5), 490-510, 2014
2012014
Country equity: Conceptualization and empirical evidence
R Pappu, P Quester
International Business Review 19 (3), 276-291, 2010
1952010
Why do undergraduate marketing majors select marketing as a business major? Evidence from Australasia
R Pappu
Journal of Marketing Education 26 (1), 31-41, 2004
492004
Investigating the Impact of Perceived Nonprofit Sponsorship Engagement on Prosocial Behavior
IKL Goh, R Pappu, PM Chien
Journal of Business Research 126 (March), 113-125, 2021
172021
Parents, products, and the development of preferences: Child palate and food choice in an obesogenic environment
TB Cornwell, E Setten, SHW Paik, R Pappu
Journal of Public Policy and Marketing 40 (3), 429-446, 2021
82021
Responses to Compatriot Tourist Misbehavior: The Importance of Social Identity, Emotions and Misbehavior Type
W Sun, PM Chien, R Pappu
Journal of Travel Research, 1-20, 2023
42023
Corporate giving and its impact on consumer evaluations: A meta-analysis
S Saha, RK Ranjan, R Pappu, S Akhlaghpour
Journal of Business Research 158 (March), 113656, 2023
42023
Motivational differences in need for smell
U Pappu, PTL Popkowski Leszczyc, R Pappu, N Ashkanasy
European Journal of Marketing 57 (2), 505-532, 2022
12022
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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