Online branding strategy for wine tourism competitiveness P Scorrano, M Fait, A Maizza, D Vrontis International Journal of Wine Business Research 31 (2), 130-150, 2019 | 88 | 2019 |
A novel view on knowledge sharing in the agri-food sector M Fait, P Scorrano, G Mastroleo, V Cillo, V Scuotto Journal of Knowledge Management 23 (5), 953-974, 2019 | 85 | 2019 |
Family businesses, corporate social responsibility, and websites: The strategies of Italian wine firms in talking to stakeholders L Iaia, D Vrontis, A Maizza, M Fait, P Scorrano, F Cavallo British Food Journal 121 (7), 1442-1466, 2019 | 76 | 2019 |
The roots of “volunteer” employees’ engagement: The silent role of intellectual capital in knowledge-sharing intentions M Fait, V Cillo, A Papa, D Meissner, P Scorrano Journal of Intellectual Capital 24 (2), 399-429, 2023 | 59 | 2023 |
The image attributes of a destination: an analysis of the wine tourists’ perception P Scorrano, M Fait, L Iaia, P Rosato EuroMed Journal of Business 13 (3), 335-350, 2018 | 57 | 2018 |
Corporate venture capitalists’ ambidexterity: Myth or truth? M Rossi, G Festa, A Papa, P Scorrano IEEE Transactions on Engineering Management 68 (2), 430-441, 2019 | 54 | 2019 |
Wine, family businesses and web: marketing strategies to compete effectively L Iaia, P Scorrano, M Fait, F Cavallo British Food Journal 119 (11), 2294-2308, 2017 | 45 | 2017 |
How knowledge sharing culture can become a facilitator of the sustainable development in the agrifood sector A Maizza, M Fait, P Scorrano, A Iazzi Sustainability 11 (4), 952, 2019 | 31 | 2019 |
Communicate “global”-Consume “local”. Le produzioni agroalimentari tipiche nel Web P Scorrano Sinergie Italian Journal of Management, 25-48, 2013 | 31* | 2013 |
Origin based agro-food products: how to communicate their experiential value online? L Iaia, A Maizza, M Fait, P Scorrano British Food Journal 118 (8), 1845-1856, 2016 | 28 | 2016 |
Millennial generation preferences for rosé wine: an exploratory study of the Italian and French markets A Iazzi, P Scorrano, P Rosato, B Grandhi British Food Journal 122 (8), 2443-2461, 2020 | 27 | 2020 |
Old, new and third wine regions: a consumer perspective A Maizza, M Fait, P Scorrano, D Vrontis World Review of Entrepreneurship, Management and Sustainable Development 13 …, 2017 | 19 | 2017 |
Wine tourism destination image on the web: a comparison between conveyed and perceived communication drivers M Fait, P Scorrano, F Cavallo, L Iaia Journal for International Business and Entrepreneurship Development 9 (2 …, 2016 | 17 | 2016 |
Wine web 2.0: digital communication and tourist netnography. Opportunities for new entrepreneurship M Fait, F Cavallo, P Scorrano, L Iaia Sinergie Italian Journal of Management 33 (May-Aug), 83-103, 2015 | 14 | 2015 |
The 2.0 marketing strategies for wine tourism destinations of excellence P Scorrano Chinese Business Review 10 (10), 2011 | 14 | 2011 |
Creating value via the circular economy: Practices in the tourism sector M Axhami, V Ndou, V Milo, P Scorrano Administrative Sciences 13 (7), 166, 2023 | 12 | 2023 |
Experiential marketing per il brand-land dei prodotti tipici: diventare marchio comunicando il territorio L Iaia, M Fait, F Cavallo, P Scorrano, A Maizza Atti del XXVI Convegno annuale di Sinergie, 2014 | 10 | 2014 |
Web communication e Experiential concept store per i tipici dell’agroalimentare A Maizza, P Scorrano, L Iaia, F Cavallo X Annual Conference Proceedings of Società Italiana di Marketing “Smart life …, 2013 | 10 | 2013 |
Il ruolo del web 2.0 per lo sviluppo sostenibile e la competitività dei prodotti agroalimentari tipici P Scorrano, A Maizza, P Rosato, S Gravili Lo svilupo sostenibile. Lo sviluppo sostenibile. Ambiente, risorse …, 2013 | 9 | 2013 |
The relationship between unstructured information and marketing knowledge: an experiment in the US wine market P Scorrano, M Fait, A Maizza International Journal of Management Practice 8 (3), 232-246, 2015 | 8 | 2015 |