| ON TWO TYPES OF DEVIATION FROM THE MATCHING LAW: BIAS AND UNDERMATCHING1 WM Baum Journal of the experimental analysis of behavior 22 (1), 231-242, 1974 | 2065 | 1974 |
| CHOICE AS TIME ALLOCATION1 WM Baum, HC Rachlin Journal of the experimental analysis of behavior 12 (6), 861-874, 1969 | 1076 | 1969 |
| Understanding behaviorism: Behavior, culture, and evolution WM Baum John Wiley & Sons, 2017 | 1052 | 2017 |
| THE CORRELATION‐BASED LAW OF EFFECT1 WM Baum Journal of the experimental analysis of behavior 20 (1), 137-153, 1973 | 985 | 1973 |
| Compreender o Behaviorismo-: Comportamento, Cultura e Evolução WM Baum Artmed Editora, 2018 | 966* | 2018 |
| Matching, undermatching, and overmatching in studies of choice BM William Journal of the Experimental analysis of Behavior 32 (2), 269-281, 1979 | 940 | 1979 |
| Understanding behaviorism: Science, behavior, and culture WM Baum (No Title), 1994 | 437 | 1994 |
| Applying evolutionary models to the laboratory study of social learning R McElreath, M Lubell, PJ Richerson, TM Waring, W Baum, E Edsten, ... Evolution and Human Behavior 26 (6), 483-508, 2005 | 359 | 2005 |
| Optimization and the matching law as accounts of instrumental behavior WM Baum Journal of the experimental analysis of behavior 36 (3), 387-403, 1981 | 310 | 1981 |
| Rethinking reinforcement: Allocation, induction, and contingency WM Baum Journal of the experimental analysis of behavior 97 (1), 101-124, 2012 | 309 | 2012 |
| From molecular to molar: A paradigm shift in behavior analysis WM Baum Journal of the experimental analysis of behavior 78 (1), 95-116, 2002 | 291 | 2002 |
| EFFECTS OF ALTERNATIVE REINFORCEMENT: DOES THE SOURCE MATTER?1 H Rachlin, WM Baum Journal of the Experimental Analysis of Behavior 18 (2), 231-241, 1972 | 272 | 1972 |
| Choice in a variable environment: Every reinforcer counts M Davison, WM Baum Journal of the experimental analysis of behavior 74 (1), 1-24, 2000 | 260 | 2000 |
| TIME ALLOCATION IN HUMAN VIGILANCE1 WM Baum Journal of the Experimental Analysis of Behavior 23 (1), 45-53, 1975 | 225 | 1975 |
| Choice in free-ranging wild pigeons WM Baum Science 185 (4145), 78-79, 1974 | 225 | 1974 |
| Cultural evolution in laboratory microsocieties including traditions of rule giving and rule following WM Baum, PJ Richerson, CM Efferson, BM Paciotti Evolution and Human Behavior 25 (5), 305-326, 2004 | 210 | 2004 |
| Choice, changeover, and travel WM Baum Journal of the Experimental Analysis of Behavior 38 (1), 35-49, 1982 | 201 | 1982 |
| Behaviorism, private events, and the molar view of behavior WM Baum The Behavior Analyst 34, 185-200, 2011 | 139 | 2011 |
| Molar and molecular views of choice WM Baum Behavioural Processes 66 (3), 349-359, 2004 | 130 | 2004 |
| Do conditional reinforcers count? M Davison, WM Baum Journal of the experimental analysis of behavior 86 (3), 269-283, 2006 | 128 | 2006 |
