| The influence of religion on attitudes towards the advertising of controversial products KS Fam, DS Waller, BZ Erdogan European Journal of Marketing 38 (5/6), 537-555, 2004 | 1022 | 2004 |
| Designing and Managing a Research Project: A Business Student's Guide MJ Polonsky, DS Waller California: SAGE. ISBN-13, 2014 | 586* | 2014 |
| Advertising Of Controversial Products: A Cross-Cultural Study DS Waller, KS Fam, BZ Erdogan Journal of Consumer Marketing 22 (1), 6-13, 2005 | 284 | 2005 |
| Attitudes towards offensive advertising: an Australian study DS Waller Journal of Consumer Marketing 16 (3), 288-294, 1999 | 269 | 1999 |
| Buy, Boycott or Blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages GF Kerr, K Mortimer, SJ Dickinson-Delaporte, DS Waller European Journal of Marketing 46 (3/4), 387-405, 2012 | 207 | 2012 |
| Measuring consumer vanity: A cross‐cultural validation PZ Wang, DS Waller Psychology & Marketing 23 (8), 665-687, 2006 | 172 | 2006 |
| Advertising controversial products in the Asia Pacific: what makes them offensive? KS Fam, DS Waller Journal of business ethics 48, 237-250, 2003 | 162 | 2003 |
| Corporate social responsibility (CSR) disclosure of advertising agencies: an exploratory analysis of six holding companies' annual reports DS Waller, R Lanis Journal of Advertising 38 (1), 109-122, 2009 | 159 | 2009 |
| Cultural values and advertising in Malaysia: views from the industry DS Waller, K Shyan Fam Asia Pacific Journal of Marketing and Logistics 12 (1), 3-16, 2000 | 151 | 2000 |
| A proposed response model for controversial advertising DS Waller Journal of promotion management 11 (2-3), 3-15, 2006 | 139 | 2006 |
| Does ownership type matter for innovation? Evidence from China LA Jiang, DS Waller, S Cai Journal of Business Research 66 (12), 2473-2478, 2013 | 108 | 2013 |
| What s-commerce implies? Repurchase intention and its antecedents XJ Lim, JH Cheah, DS Waller, H Ting, SI Ng Marketing Intelligence & Planning 38 (6), 760-776, 2020 | 106 | 2020 |
| Marketing G Elliott, S Rundle-Thiele, D Waller, E Bentrott, S Hatton-Jones, P Jeans, ... John Wiley & Sons, 2023 | 99 | 2023 |
| Price image and the sugrophobia effect on luxury retail purchase intention JH Cheah, DS Waller, P Thaichon, H Ting, XJ Lim Journal of Retailing and Consumer Services 57, 102188, 2020 | 98 | 2020 |
| Developing an account‐management lifecycle for advertising agency‐client relationships DS Waller Marketing Intelligence & Planning 22 (1), 95-112, 2004 | 96 | 2004 |
| What factors make controversial advertising offensive?: A preliminary study DS Waller ANZC A04 conference, 1-10, 2004 | 80 | 2004 |
| Agency–client relationship factors across life-cycle stages KS Fam, DS Waller Journal of Relationship Marketing 7 (2), 217-236, 2008 | 74 | 2008 |
| Does winning advertising awards pay?: The Australian experience MJ Polonsky, DS Waller Journal of Advertising Research 35 (1), 25-25, 1995 | 69 | 1995 |
| Controversial product advertising in China: perceptions of three generational cohorts KS Fam, DS Waller, FS Ong, Z Yang Journal of Consumer Behaviour: An International Research Review 7 (6), 461-469, 2008 | 67 | 2008 |
| Gender differences in motivations to use social networking sites V Noguti, S Singh, DS Waller Social media marketing: breakthroughs in research and practice, 680-695, 2018 | 63 | 2018 |
Emeritus Professor Kim-Shyan FamHarbin University of Commerce & Romanian American UniversityEmail verificata su magscholar.com