| Finding sources of brand value: Developing a stakeholder model of brand equity R Jones Journal of brand management 13, 10-32, 2005 | 616 | 2005 |
| Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems RI Gyrd-Jones, N Kornum Journal of business research 66 (9), 1484-1493, 2013 | 348 | 2013 |
| Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system N Kornum, R Gyrd-Jones, N Al Zagir, KA Brandis Journal of Business Research 70, 432-440, 2017 | 118 | 2017 |
| Extending the value chain–A conceptual framework for managing the governance of co-created brand equity C Helm, R Jones Journal of Brand Management 17, 579-589, 2010 | 111 | 2010 |
| Challenges to the notion of publics in public relations: Implications of the risk society for the discipline R Jones Public Relations Review 28 (1), 49-62, 2002 | 91 | 2002 |
| Knowledge sharing in online brand communities S Sloan, K Bodey, R Gyrd-Jones Qualitative Market Research: An International Journal 18 (3), 320-345, 2015 | 89 | 2015 |
| Development of new B2B venture corporate brand identity: A narrative performance approach M Törmälä, RI Gyrd-Jones Industrial Marketing Management 65, 76-85, 2017 | 87 | 2017 |
| Sustainable brand-based innovation: The role of corporate brands in driving sustainable innovation N Nedergaard, R Gyrd-Jones Journal of brand management 20, 762-778, 2013 | 75 | 2013 |
| Revisiting the complexities of corporate branding: Issues, paradoxes, solutions R Gyrd-Jones, B Merrilees, D Miller Journal of Brand Management 20, 571-589, 2013 | 72 | 2013 |
| Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning W Shao, RG Jones, D Grace Marketing Intelligence & Planning 33 (3), 414-443, 2015 | 66 | 2015 |
| Brand governance: The new agenda in brand management C Helm, R Jones Journal of brand management 17, 545-547, 2010 | 63 | 2010 |
| Exploring the impact of silos in achieving brand orientation RI Gyrd-Jones, C Helm, J Munk Journal of Marketing Management 29 (9-10), 1056-1078, 2013 | 61 | 2013 |
| Corporate branding: The role of vision in implementing the corporate brand R Jones Innovative Marketing 6 (1), 2010 | 61 | 2010 |
| Marketing logics for competitive advantage? K Tollin, R Jones European Journal of Marketing 43 (3/4), 523-550, 2009 | 55 | 2009 |
| Corporate brand positioning in complex industrial firms: Introducing a dynamic, process approach to positioning CH Koch, RI Gyrd-Jones Industrial Marketing Management 81, 40-53, 2019 | 53 | 2019 |
| Internal brand management of destination brands: Exploring the roles of destination management organisations and operators N Cox, R Gyrd-Jones, S Gardiner Journal of Destination Marketing & Management 3 (2), 85-95, 2014 | 49 | 2014 |
| The role of symbolic capital in stakeholder disputes: Decision-making concerning intractable wastes S Benn, R Jones Journal of Environmental Management 90 (4), 1593-1604, 2009 | 19 | 2009 |
| Finding sources of brand value: Developing a stakeholder model of brand equity R Jones International Retail and Marketing Review 4 (2), 43-63, 2008 | 17 | 2008 |
| Inclusion of switching behaviour into relationship marketing model: A theoretical model H Alnaimi, R Jones, H Perkins Proceedings of ANZMAC 2011, 2011 | 9 | 2011 |
| Marketing's role for firm's renewal and innovation capability K Tollin, R Jones Strategic market creation: A new perspective on marketing and innovation …, 2008 | 9 | 2008 |