| Rival conceptions of rivalry: Why some competitions mean more than others BD Tyler, JB Cobbs European Sport Management Quarterly, 2015 | 178 | 2015 |
| The formula one Australian grand prix: Exploring the triple bottom line S Fairley, BD Tyler, P Kellett, K D’Elia Sport Management Review 14 (2), 141-152, 2011 | 138 | 2011 |
| All rivals are not equal: Clarifying misrepresentations and discerning three core properties of rivalry BD Tyler, J Cobbs Journal of Sport Management 31 (1), 1-14, 2017 | 102 | 2017 |
| Bringing Baseball to the Big Screen: Building Sense of Community Outside of the Ballpark. S Fairley, BD Tyler Journal of Sport Management 26 (3), 2012 | 93 | 2012 |
| Comparing rivalry effects across professional sports: National Football League fans exhibit most animosity J Cobbs, BD Sparks, BD Tyler Sport Marketing Quarterly 26 (4), 235-246, 2017 | 65 | 2017 |
| Prioritizing sponsorship resources in Formula One Racing: A longitudinal analysis J Cobbs, BD Tyler, JA Jensen, K Chan Journal of Sport Management 31 (1), 96-110, 2017 | 56 | 2017 |
| Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries BD Tyler, J Cobbs, BS Nichols, V Dalakas Journal of Business Research 124, 708-719, 2021 | 40 | 2021 |
| The strength of fan ties: Emotional support in sport fan egocentric networks M Katz, AC Mansfield, BD Tyler Journal of Sport Management 34 (4), 291-302, 2019 | 39 | 2019 |
| What is rivalry? Old and new approaches to specifying rivalry in demand estimations of spectator sports. BD Tyler, CA Morehead, J Cobbs, TD DeSchriver Sport Marketing Quarterly 26 (4), 2017 | 37 | 2017 |
| Cultural learning through a sport tourism experience: The role of the group S Fairley, BD Tyler Journal of Sport & Tourism 14 (4), 273-292, 2009 | 33 | 2009 |
| An investigation of highly identified fans who bet against their favorite teams N Agha, BD Tyler Sport Management Review 20 (3), 296-308, 2017 | 29 | 2017 |
| Rival team effects in cause-related sports marketing BS Nichols, J Cobbs, BD Tyler International Journal of Sports Marketing and Sponsorship 21 (1), 23-45, 2020 | 19 | 2020 |
| Regional variation in rivalry: Canadians really are friendlier J Cobbs, D Martinez del Campo del Castillo, B David Tyler, J Ditter Journal of International Consumer Marketing 31 (3), 191-202, 2019 | 18 | 2019 |
| Analyzing price premiums in international sponsorship exchange: What drives marketing costs in Formula One Racing? JA Jensen, JB Cobbs, B Albano, BD Tyler Journal of Advertising Research 61 (1), 44-57, 2021 | 14 | 2021 |
| Fan communities and subgroups: exploring individuals' supporter group experiences BD Tyler Jr University of Massachusetts Amherst, 2013 | 12 | 2013 |
| The genesis of team rivalry in the New World: Sparks to fan animosity in Major League Soccer J Cobbs, BD Tyler Face to Face, 160-172, 2021 | 9 | 2021 |
| The Kia Amateur Australian Open: Lessons for sponsor activation and event management S Fairley, BD Tyler Sport Management Review 14 (1), 25-32, 2011 | 9 | 2011 |
| The sponsorship performance cycle: longitudinal evidence of sponsors’ contribution to Formula One team achievement JB Cobbs, JA Jensen, BD Tyler Journal of Business & Industrial Marketing 37 (1), 103-114, 2022 | 8 | 2022 |
| Superclásicos and rivalry antecedents: exploring soccer club rivalries in Argentina, Brazil, and Mexico C Parrish, BD Tyler Face to Face, 128-144, 2021 | 8 | 2021 |
| The Formula One Australian Grand Prix: Exploring the triple bottom line. Sport Management Review, 14 (2), 141–152 S Fairley, BD Tyler, P Kellett, K D’Elia | 6 | 2011 |
Joe CobbsProfessor of Marketing & Sports Business, Northern Kentucky UniversityEmail verificata su nku.edu
