| Liberatory postmodernism and the reenchantment of consumption AF Firat, A Venkatesh Journal of consumer research 22 (3), 239-267, 1995 | 2960 | 1995 |
| Fast fashion, sustainability, and the ethical appeal of luxury brands A Joy, JF Sherry Jr, A Venkatesh, J Wang, R Chan Fashion theory 16 (3), 273-295, 2012 | 1366 | 2012 |
| Marketing in a postmodern world AF Firat, N Dholakia, A Venkatesh European journal of marketing 29 (1), 40-56, 1995 | 1273 | 1995 |
| Mobile marketing in the retailing environment: current insights and future research avenues V Shankar, A Venkatesh, C Hofacker, P Naik Journal of interactive marketing 24 (2), 111-120, 2010 | 1053 | 2010 |
| Postmodernity: The age of marketing AF Firat, A Venkatesh International Journal of research in Marketing 10 (3), 227-249, 1993 | 948 | 1993 |
| Beyond adoption: Development and application of a use-diffusion model CF Shih, A Venkatesh Journal of marketing 68 (1), 59-72, 2004 | 734 | 2004 |
| Further evolving the new dominant logic of marketing: from services to the social construction of markets L Peñaloza, A Venkatesh Marketing theory 6 (3), 299-316, 2006 | 567 | 2006 |
| Computers and other interactive technologies for the home A Venkatesh Communications of the ACM 39 (12), 47-54, 1996 | 474 | 1996 |
| Has the Internet become indispensable? DL Hoffman, TP Novak, A Venkatesh Communications of the ACM 47 (7), 37-42, 2004 | 452 | 2004 |
| Ethnoconsumerism: A new paradigm to study cultural and cross-cultural consumer behavior A Venkatesh Marketing in a multicultural world, 26-67, 1995 | 422 | 1995 |
| TOWARD THE CONSTRUCT CONVENIENCE IN CONSUMER RESEARCH. L Yale, A Venkatesh Advances in consumer research 13 (1), 1986 | 331 | 1986 |
| Arts and aesthetics: Marketing and cultural production A Venkatesh, LA Meamber Marketing Theory 6 (1), 11-39, 2006 | 324 | 2006 |
| An emerging distributed work arrangement: An investigation of computer-based supplemental work at home A Venkatesh, NP Vitalari Management Science 38 (12), 1687-1706, 1992 | 324 | 1992 |
| The aesthetics of consumption and the consumer as an aesthetic subject A Venkatesh, LA Meamber Consumption, Markets and culture 11 (1), 45-70, 2008 | 282 | 2008 |
| Postmodernism, feminism, and the body: The visible and the invisible in consumer research A Joy, A Venkatesh International Journal of research in Marketing 11 (4), 333-357, 1994 | 256 | 1994 |
| Computing in the home: Shifts in the time allocation patterns of households NP Vitalari, A Venkatesh, K Gronhaug Communications of the ACM 28 (5), 512-522, 1985 | 251 | 1985 |
| The aesthetics of luxury fashion, body and identify formation A Venkatesh, A Joy, JF Sherry Jr, J Deschenes Journal of Consumer Psychology 20 (4), 459-470, 2010 | 237 | 2010 |
| Postmodernism perspectives for macromarketing: an inquiry into the global information and sign economy A Venkatesh Journal of macromarketing 19 (2), 153-169, 1999 | 224 | 1999 |
| The market as a sign system and the logic of the market A Venkatesh, L Penaloza, AF Firat The service-dominant logic of marketing, 251-265, 2014 | 223 | 2014 |
| Civil society and cyber society: The role of the Internet in community associations and democratic politics MJ Jensen, JN Danziger, A Venkatesh The Information Society 23 (1), 39-50, 2007 | 213 | 2007 |
