| Setting the future of digital and social media marketing research: Perspectives and research propositions YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ... International journal of information management 59, 102168, 2021 | 2721 | 2021 |
| Customer engagement behaviours in social media: capturing innovation opportunities J Carlson, MM Rahman, R Voola, N De Vries Journal of Services Marketing, 2018 | 502 | 2018 |
| Enhancing brand relationship performance through customer participation and value creation in social media brand communities J Carlson, J Wyllie, MM Rahman, R Voola Journal of Retailing and Consumer Services, 2018 | 265 | 2018 |
| Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media J Carlson, MM Rahman, A Taylor, R Voola Journal of Retailing and Consumer Services 46 (January), 149-162, 2017 | 246 | 2017 |
| Customer engagement with brands in social media platforms: Configurations, equifinality and sharing J Carlson, SP Gudergan, C Gelhard, MM Rahman European Journal of Marketing 53 (9), 1733-1758, 2019 | 98 | 2019 |
| Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment J Carlson, SM Rahman, MM Rahman, J Wyllie, R Voola International Journal of Information Management 56, 102252, 2021 | 85 | 2021 |
| Go with the flow: Engineering flow experiences for customer engagement value creation in branded social media environments J Carlson, NJ de Vries, MM Rahman, A Taylor Journal of Brand Management 24, 334-348, 2017 | 70 | 2017 |
| Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective J Carlson, MM Rahman, HH Rosenberger III, Philip J. & Holzmüllerd Journal of Marketing Management 32 (9-10), 900-925, 2016 | 69 | 2016 |
| Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host … J Carlson, PJ Rosenberger III, MM Rahman Journal of Marketing Management 31 (9), 1065-1089, 2015 | 66 | 2015 |
| A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions J Carlson, PJ Rosenberger III, MM Rahman Journal of Travel & Tourism Marketing 33 (9), 1251-1267, 2016 | 41 | 2016 |
| SMEs and Networking: A Resource-based View Perspective MM Rahman 56th Annual International Conference of Academy of International Business …, 2015 | 14 | 2015 |
| Customer engagement and sharing behaviors: Toward a contingent curvilinear perspective. A Taylor, J Carlson, Y Liao, MM Rahman Journal of Business Research 154, 113284, 2023 | 12 | 2023 |
| Gooool: Motivation Drivers of Attitudinal and Behavioral Fan Loyalty in Brazil PJ Rosenberg III, JH Yun, MM Rahman, S Köcher, MJ de Oliveira Revista Brasileira de Marketing 18 (4), 115-136, 2020 | 10 | 2020 |
| Keeping the ball rolling: using the SOR framework to investigate the determinants of football fan loyalty MM Rahman, PJ Rosenberger III, JH Yun, MJ de Oliveira, S Köcher Asia Pacific Journal of Marketing and Logistics 36 (1), 122-147, 2024 | 4 | 2024 |
| Beyond the Goal Line: A Cross-Country Investigation of the Determinants of Football Fan Loyalty in Germany, Brazil and China PJ Rosenberger III, JH Yun, MM Rahman, S Köcher, M de Oliveira Academy of Marketing 2015 Conference, Limerick, Ireland, 2015 | 3 | 2015 |
| IMPACT OF NETWORKING ON FIRMS’EXPORT PERFORMANCE: THE CASE OF SMEs IN NEW SOUTH WALES, AUSTRALIA MM Rahman University of Newcastle, 2013 | 2 | 2013 |
| Competing Through Compelling FLOW Experiences: Examining the Antecedents and Consequences of Chinese Video Gamers: An Abstract M Rahman, J Carlson, W Powell, J Chen Proceedings of 2020 Academy of Marketing Science Annual Conference, 515-516, 2022 | | 2022 |
| An Abstract: Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking J Wyllie, J Carlson, MM Rahman Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived … J Carlson, YC Liao, MM Rahman Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Human Resource Practices and Job Satisfaction: Underlying Mechanism of Self Perceived English Ability, Motivation and Chinese Traditionality MM Rahman, HS Kang | | 2017 |
Jamie CarlsonProfessor in Marketing, University of NewcastleEmail verificata su newcastle.edu.au
