| Hashtags: Motivational drivers, their use, and differences between influencers and followers A Erz, B Marder, E Osadchaya Computers in Human Behavior 89, 48-60, 2018 | 192 | 2018 |
| Transforming consumers into brands: Tracing transformation processes of the practice of blogging A Erz, AB Heeris Christensen Journal of Interactive Marketing 43 (1), 69-82, 2018 | 181 | 2018 |
| The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games B Marder, D Gattig, E Collins, L Pitt, J Kietzmann, A Erz Computers in Human Behavior 91, 72-83, 2019 | 118 | 2019 |
| The role of photograph aesthetics on online review sites: Effects of management-versus traveler-generated photos on tourists’ decision making B Marder, A Erz, R Angell, K Plangger Journal of Travel Research 60 (1), 31-46, 2021 | 90 | 2021 |
| Employer Branding: Ein konzeptioneller Ansatz zur markenorientierten Mitarbeiterführung A Forster, A Erz, W Jenewein Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 277-294, 2012 | 73 | 2012 |
| The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’ L Lavertu, B Marder, A Erz, R Angell Computers in Human Behavior 110, 106389, 2020 | 46 | 2020 |
| Smile (y)–and your students will smile with you? The effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication B Marder, D Houghton, A Erz, L Harris, A Javornik Studies in Higher Education 45 (11), 2274-2286, 2020 | 40 | 2020 |
| Fitted: the impact of academics’ attire on students’ evaluations and intentions S Oliver, B Marder, A Erz, J Kietzmann Assessment & Evaluation in Higher Education 47 (3), 390-410, 2022 | 24 | 2022 |
| Making a difference: Thoughts on management scholarship from the editorial team M Kastanakis, S Robinson, Y Tsalavoutas, M Fernando, C Jonczyk, ... European Management Journal 37 (3), 245-250, 2019 | 24 | 2019 |
| Weg vom negativen Branchenimage—mit Subtyping zur Arbeitgebermarke A Erz, S Henkel, T Tomczak Marketing Review St. Gallen 25, 22-25, 2008 | 12 | 2008 |
| 40th anniversary editorial: Looking backwards to move forward in management research S Robinson, M Muratbekova-Touron, C Linder, RB Bouncken, ... European Management Journal 40 (4), 459-466, 2022 | 8 | 2022 |
| The strategic viewpoints of innovation and marketing teams on the development of novel functional foods K Tollin, A Erz Developing new functional food and nutraceutical products, 63-83, 2017 | 8 | 2017 |
| Kollaboration im Web 2.0: Chancen für das Behavioral Branding A Erz, T Tomczak Interaktives Marketing: Neue Wege zum Dialog mit Kunden, 323-336, 2008 | 7 | 2008 |
| The contemporary face of word-of-mouth in B2B contexts: New technologies, practices and challenges B Marder, RJ Angell, T Akarsu, A Erz Industrial marketing management 106, A7-A11, 2022 | 6 | 2022 |
| The animosity transfer process: consumer denigration of foreign sponsors and testing potential mitigation strategies R Angell, P Bottomley, M Gorton, B Marder, A Erz International Marketing Review 38 (6), 1308-1330, 2021 | 3 | 2021 |
| Consuming and Producing on Social Media: A Uses and Gratifications Perspective on Motives of Hashtag Use on Instagram A Erz, B Marder, E Osadchaya | 2 | 2018 |
| Fluency effects on brand name recognition and preference: The role of product context A Erz, B Christensen SCP Winter Conference: Proceedings, 2014 | 1 | 2014 |
| Fluency of Brand Names: Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments A Erz, B Christensen European Advances in Consumer Research 10, 196-197, 2013 | 1 | 2013 |
| Easy like a Sunday morning: how the fluency of analogies affects innovation liking A Erz, BT Christensen, T Tomczak Advances in Consumer Research (Valdosta), 2012 | 1 | 2012 |
| Managing Person-brands in the Digital Age ABH Christensen, A Erz, S von Wallpach Brand Camp 6, 2024 | | 2024 |
Ben MarderUniversity of EdinburghEmail verificata su ed.ac.uk