| User-versus mainstream-media-generated content: Media source, message valence, and team identification and sport consumers’ response DH Kwak, YK Kim, MH Zimmerman International Journal of Sport Communication 3 (4), 402-421, 2010 | 105 | 2010 |
| Characteristics of users of a mixed-martial-arts blog: A case study of demographics and usage trends EL Frederick, GE Clavio, LM Burch, MH Zimmerman International Journal of Sport Communication 5 (1), 109-125, 2012 | 62 | 2012 |
| Set the agenda like Beckham: A professional sports league’s use of YouTube to disseminate messages to its users MH Zimmerman, GE Clavio, CH Lim International Journal of Sport Management and Marketing 10 (3-4), 180-195, 2011 | 48 | 2011 |
| Fragments of us, fragments of them: Social media, nationality and US perceptions of the 2014 FIFA World Cup AC Billings, LM Burch, MH Zimmerman Mediated Football, 144-162, 2018 | 44 | 2018 |
| Comparing American soccer dialogues: Social media commentary surrounding the 2014 US men’s and 2015 US women’s World Cup teams LM Burch, AC Billings, MH Zimmerman Sport in Society 21 (7), 1047-1062, 2018 | 33 | 2018 |
| Comparing brand awareness levels of in-game advertising in sport video games featuring visual and verbal communication cues P Walsh, MH Zimmerman, G Clavio, AS Williams Communication & Sport 2 (4), 386-404, 2014 | 33 | 2014 |
| The medium of the future: Top sports writers discuss transitioning from newspapers to online journalism EM Kian, MH Zimmerman International Journal of Sport Communication 5 (3), 285-304, 2012 | 31 | 2012 |
| Turning the page with newspapers: Influence of the Internet on sports coverage B Butler, MH Zimmerman, S Hutton Routledge handbook of sport communication, 219-227, 2013 | 23 | 2013 |
| “You Had One Job!” A case study of maladaptive parasocial interaction and athlete maltreatment in virtual spaces J Sanderson, M Zimmerman, S Stokowski, A Fridley International Journal of Sport Communication 13 (2), 221-238, 2020 | 22 | 2020 |
| Agenda-setting and La Copa Mundial: Marketing through agenda-setting on soccer blogs during the 2010 World Cup LM Burch, EL Frederick, MH Zimmerman, GE Clavio International Journal of Sport Management and Marketing 10 (3-4), 213-231, 2011 | 22 | 2011 |
| Examining emergent niche sports’ YouTube exposure through the lens of the psychological continuum model TQ Mahoney, ME Hambrick, PG Svensson, MH Zimmerman International Journal of Sport Management and Marketing 6 13 (3-4), 218-238, 2013 | 21 | 2013 |
| Female athletes find a place for expression on Instagram LM Burch, MH Zimmerman Routledge Handbook of the Business of Women's Sport, 468-479, 2019 | 12 | 2019 |
| Twitter use by college football coaches: An examination of the football bowl subdivision M Zimmerman, J Johnson, M Ridley Journal of Contemporary Athletics 10 (1), 33, 2016 | 11 | 2016 |
| On the “Basketball Africa League”: Framing analysis of the broadcast commentary of an African professional basketball league K Slater, LM Burch, MH Zimmerman Communication & Sport 11 (5), 968-992, 2023 | 6 | 2023 |
| Social media scholarship in sport studies and college athletes’ name, image, and likeness opportunities EM Kian, M Zimmerman International Journal of Sport Communication 16 (3), 321-327, 2023 | 4 | 2023 |
| A Global Crisis?: International Perspectives On the State of Print Sport Media MH Zimmerman, I Tamir, H Ihle, JU Nieland, J Tang Routledge handbook of sport communication, 108-117, 2013 | 4 | 2013 |
| How professional sport organizations utilize Facebook to engage their target publics MH Zimmerman Indiana University, 2014 | 3 | 2014 |
| Interview With Pat Donahue, Coordinator of Digital Media, Los Angeles Kings. MH Zimmerman International Journal of Sport Communication 5 (4), 2012 | 3 | 2012 |
| Interview with David S. Kraft, senior director of news operations, ESPN digital media M Zimmerman International Journal of Sport Communication 3 (2), 163-166, 2010 | 3 | 2010 |
| Sports media: Transformation, integration, consumption GE Clavio, MH Zimmerman International Journal of Sport Communication 5 (1), 129-131, 2012 | 2 | 2012 |
