| Exploring the implications of the Internet for consumer marketing RA Peterson, S Balasubramanian, BJ Bronnenberg Journal of the Academy of Marketing science 25 (4), 329-346, 1997 | 2638 | 1997 |
| Exploring the implications of the Internet for consumer marketing S Balasubramanian, BJ Bronnenberg, RA Peterson Journal of the Academy of Marketing Science 25 (4), 329-346, 1997 | 2638* | 1997 |
| Exploring the implications of m-commerce for markets and marketing S Balasubramanian, RA Peterson, SL Jarvenpaa Journal of the academy of Marketing Science 30 (4), 348-361, 2002 | 1186 | 2002 |
| An analysis of e-business adoption and its impact on business performance F Wu, V Mahajan, S Balasubramanian Journal of the Academy of Marketing Science 31 (4), 425-447, 2003 | 924 | 2003 |
| An Analysis of E-Business Adoption and Its Impact on Business Performance S Balasubramanian, F Wu Available at SSRN 401241, 2003 | 924* | 2003 |
| Mobile marketing: a synthesis and prognosis V Shankar, S Balasubramanian Journal of Interactive Marketing 23 (2), 118-129, 2009 | 876 | 2009 |
| Mail versus mall: A strategic analysis of competition between direct marketers and conventional retailers S Balasubramanian Marketing Science 17 (3), 181-195, 1998 | 859 | 1998 |
| The economic leverage of the virtual community VM Sridhar Balasubramanian International journal of electronic commerce 5 (3), 103-138, 2001 | 826 | 2001 |
| How motivation, opportunity, and ability drive knowledge sharing: The constraining-factor model E Siemsen, AV Roth, S Balasubramanian Journal of Operations Management 26 (3), 426-445, 2008 | 788 | 2008 |
| Consumers in a multichannel environment: Product utility, process utility, and channel choice S Balasubramanian, R Raghunathan, V Mahajan Journal of interactive marketing 19 (2), 12-30, 2005 | 761 | 2005 |
| Creating growth with services M Sawhney, S Balasubramanian, VV Krishnan MIT Sloan Management Review 45 (2), 34-44, 2003 | 665 | 2003 |
| Customer satisfaction in virtual environments: A study of online investing S Balasubramanian, P Konana, NM Menon Management Science 49 (7), 871-889, 2003 | 652 | 2003 |
| The influence of psychological safety and confidence in knowledge on employee knowledge sharing E Siemsen, AV Roth, S Balasubramanian, G Anand Manufacturing & Service Operations Management 11 (3), 429-447, 2009 | 485 | 2009 |
| Incentives that induce task-related effort, helping, and knowledge sharing in workgroups E Siemsen, S Balasubramanian, AV Roth Management Science 53 (10), 1533-1550, 2007 | 384 | 2007 |
| A matter of balance: Specialization, task variety, and individual learning in a software maintenance environment S Narayanan, S Balasubramanian, JM Swaminathan Management Science 55 (11), 1861-1876, 2009 | 280 | 2009 |
| Mixing behavior in cross-country diffusion WP Putsis Jr, S Balasubramanian, EH Kaplan, SK Sen Marketing Science 16 (4), 354-369, 1997 | 253 | 1997 |
| The social–economic–psychological model of technology adoption and usage: an application to online investing P Konana, S Balasubramanian Decision Support Systems 39 (3), 505-524, 2005 | 233 | 2005 |
| Retailing in the 21st century: reflections and prologue to research RA Peterson, S Balasubramanian Journal of retailing 78 (1), 9-16, 2002 | 209 | 2002 |
| When is a preannounced new product likely to be delayed? Y Wu, S Balasubramanian, V Mahajan Journal of Marketing 68 (2), 101-113, 2004 | 180 | 2004 |
| When not all conflict is bad: Manufacturing-marketing conflict and strategic incentive design S Balasubramanian, P Bhardwaj Management Science 50 (4), 489-502, 2004 | 157 | 2004 |
