| Perceptual determinants of nonprofit giving behavior A Sargeant, JB Ford, DC West Journal of business research 59 (2), 155-165, 2006 | 539 | 2006 |
| Strategic marketing: creating competitive advantage DC West, JB Ford, E Ibrahim Oxford University Press, USA, 2015 | 442 | 2015 |
| The definition and measurement of creativity: what do we know? J El-Murad, DC West Journal of Advertising research 44 (2), 188-201, 2004 | 426 | 2004 |
| E-loyalty is not all about trust, price also matters: extending expectation-confirmation theory in bookselling websites AC Valvi, DC West Journal of Electronic Commerce Research 14 (1), 99, 2013 | 187 | 2013 |
| Practitioner and customer views of advertising creativity: same concept, different meaning? DC West, AJ Kover, A Caruana Journal of Advertising 37 (4), 35-46, 2008 | 182 | 2008 |
| Exploring digital corporate social responsibility communications on Twitter S Okazaki, K Plangger, D West, HD Menéndez Journal of Business Research 117, 675-682, 2020 | 179 | 2020 |
| Supply chain transparency: A bibliometric review and research agenda M Montecchi, K Plangger, DC West International Journal of Production Economics 238, 108152, 2021 | 170 | 2021 |
| The relational determinants of nonprofit web site fundraising effectiveness: An exploratory study A Sargeant, DC West, E Jay Nonprofit Management and Leadership 18 (2), 141-156, 2007 | 140 | 2007 |
| Consumer branded# hashtag engagement: can creativity in TV advertising influence hashtag engagement? A Stathopoulou, L Borel, G Christodoulides, D West Psychology & Marketing 34 (4), 448-462, 2017 | 120 | 2017 |
| Does perception matter?: an empirical analysis of donor behaviour A Sargeant, DC West, JB Ford The Service Industries Journal 24 (6), 19-36, 2004 | 115 | 2004 |
| Risk and creativity in advertising J El-Murad, DC West Journal of Marketing Management 19 (5-6), 657-673, 2003 | 115 | 2003 |
| The measurement of e-marketing orientation (EMO) in business-to-business markets AM Shaltoni, DC West Industrial Marketing Management 39 (7), 1097-1102, 2010 | 114 | 2010 |
| Purchasing professional services: the case of advertising agencies DC West International Journal of Purchasing and Materials Management 33 (2), 2-9, 1997 | 113 | 1997 |
| SARS-CoV-2 infection and venous thromboembolism after surgery: an international prospective cohort study. C COVIDSurg, C GlobalSurg Anaesthesia 77 (1), 28-39, 2022 | 109 | 2022 |
| Advertising agency philosophies and employee risk taking D West, J Ford Journal of Advertising 30 (1), 77-91, 2001 | 104 | 2001 |
| Cross-national creative personalities, processes, and agency philosophies DC West Journal of Advertising Research 33 (5), 53-63, 1993 | 99 | 1993 |
| Electronic marketing orientation in the Small and Medium-sized Enterprises context AM Shaltoni, D West, I Alnawas, T Shatnawi European Business Review 30 (3), 272-284, 2018 | 98 | 2018 |
| Future directions for advertising creativity research D West, S Koslow, M Kilgour Journal of Advertising 48 (1), 102-114, 2019 | 91 | 2019 |
| Conceptualizing brand values in the charity sector: the relationship between sector, cause and organization A Sargeant, J Hudson, DC West The Service Industries Journal 28 (5), 615-632, 2008 | 89 | 2008 |
| The role of perceptions in predicting donor value A Sargeant, DC West, J Ford Journal of Marketing Management 17 (3-4), 407-428, 2001 | 89 | 2001 |
JOHN B FORDProfessor of Marketing and International Business and Eminent ScholarEmail verificata su odu.edu