| Strategic Information Transmission in Peer-To-Peer Lending Markets F Caldieraro, J Zhang, M Cunha Jr, JD Shulman Journal of Marketing, Forthcoming, 2017 | 125 | 2017 |
| Sunk‐Cost Effects on Purely Behavioral Investments M Cunha Jr, F Caldieraro Cognitive Science 33 (1), 105-113, 2009 | 124 | 2009 |
| Sales force modeling: State of the field and research agenda MK Mantrala, S Albers, F Caldieraro, O Jensen, K Joseph, M Krafft, ... Marketing letters 21 (3), 255-272, 2010 | 122 | 2010 |
| Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages? F Caldieraro, LJ Kao, J and Marcus Cunha Journal of Marketing 79 (6), 50-70, 2015 | 56 | 2015 |
| The Role of Brand Image and Product Characteristics on Firms’ Entry and OEM Decisions F Caldieraro Management Science 62 (11), 3327-3350, 2016 | 52 | 2016 |
| Spiffed-up channels: The role of spiffs in hierarchical selling organizations F Caldieraro, AT Coughlan Marketing Science 26 (1), 31-51, 2007 | 46 | 2007 |
| Optimal sales force diversification and group incentive payments F Caldieraro, AT Coughlan Marketing Science 28 (6), 1009-1026, 2009 | 41 | 2009 |
| Sustainability certifications and product preference M Prell, MT Zanini, F Caldieraro, C Migueles Marketing Intelligence & Planning, 2020 | 37 | 2020 |
| Voluntary Quality Disclosure under Price‐Signaling Competition F Caldieraro, D Shin, A Stivers Managerial and Decision Economics 32 (8), 493-504, 2011 | 31 | 2011 |
| On the Observability of Purely Behavioral Sunk‐Cost Effects: Theoretical and Empirical Support for the BISC Model M Cunha Jr, F Caldieraro Cognitive science 34 (8), 1384-1387, 2010 | 18 | 2010 |
| The influence of gender stereotyping and issue advocacy on consumer sentiment NS Lucka, F Caldieraro, MT Zanini Marketing Intelligence & Planning, 2021 | 15 | 2021 |
| Financial contagion in internet lending platforms: Who pays the price? WG Cheng, R de Oliveira Leite, F Caldieraro Finance Research Letters, 102187, 2021 | 9 | 2021 |
| Exploring willingness to share in peer-to-peer access-based hospitality markets: the effect of roles performed and sharing intensity OFB Teixeira, F Caldieraro, AC Medeiros International Journal of Contemporary Hospitality Management, 2020 | 9 | 2020 |
| Sistema de informação em marketing: uma aplicação e seus resultados F Caldieraro, H Freitas, M Petrini, M Pozzebon Porto Alegre/RS: Série documentos para estudo, 1997 | 4 | 1997 |
| Sistemas de informação de Marketing: desenvolvimento evolutivo H FREITAS, E BRONGER, F CALDIERARO Anais do XIX ENANPAD (Marketing), Curitiba–PR: ANPAD, 260-276, 1994 | 4 | 1994 |