| Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior S Jain, MN Khan, S Mishra Journal of Asia Business Studies 11 (1), 4-21, 2017 | 244 | 2017 |
| Internal marketing-A tool to harness employees' power in service organizations in India S Mishra International journal of business and management 5 (1), 185, 2010 | 160 | 2010 |
| The anatomy of circular economy transition in the fashion industry S Mishra, S Jain Social Responsibility Journal 17 (4), 524-542, 2021 | 152 | 2021 |
| Luxury fashion consumption in sharing economy: A study of Indian millennials S Jain, S Mishra Journal of Global Fashion Marketing 11 (2), 171-189, 2020 | 131 | 2020 |
| Adoption of m-commerce in India: Applying theory of planned behaviour model S Mishra The Journal of Internet Banking and Commerce 19 (1), 1-17, 2014 | 121 | 2014 |
| The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness S Mishra, G Malhotra International Journal of Information Management 61, 102245, 2021 | 113 | 2021 |
| Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction S Mishra, G Malhotra, R Chatterjee, Y Shukla Journal of Strategic Marketing 31 (4), 749-766, 2023 | 77 | 2023 |
| Factors affecting luxury purchase intention: A conceptual framework based on an extension of the theory of planned behavior S Jain, MN Khan, S Mishra South Asian Journal of Management 22 (4), 136, 2015 | 76 | 2015 |
| Effect of value perceptions on luxury purchase intentions: an Indian market perspective S Jain, S Mishra The International Review of Retail, Distribution and Consumer Research 28 (4 …, 2018 | 73 | 2018 |
| Luxury rental purchase intention among millennials—A cross‐national study S Mishra, S Jain, V Jham Thunderbird International Business Review 63 (4), 503-516, 2021 | 57 | 2021 |
| Ecotourism revisited: Last twenty-five years A Chandel, S Mishra Czech Journal of Tourism 5 (2), 135-154, 2016 | 50 | 2016 |
| Omnichannel retailing: does it empower consumers and influence patronage? S Mishra, G Malhotra, V Arora, S Mukhopadhyay International Journal of Retail & Distribution Management 50 (2), 229-250, 2022 | 46 | 2022 |
| Critical success factors for luxury fashion brands in emerging markets: Insights from a qualitative study S Jain, S Mishra, S Mukhopadhyay Journal of Global Fashion Marketing 12 (1), 47-61, 2021 | 46 | 2021 |
| New Retail Models in India: Strategic Perspective Analysis. S Mishra Journal of Marketing & Communication 4 (2), 2008 | 43 | 2008 |
| In-store marketing of private labels: applying cue utilisation theory S Mishra, G Malhotra, G Saxena International Journal of Retail & Distribution Management 49 (1), 145-163, 2020 | 42 | 2020 |
| A conceptual framework for creating customer value in e-retailing in India S Mishra South Asian Journal of Management 16 (4), 127-147, 2009 | 42 | 2009 |
| Work place motivators & employees' satisfaction: a study of retail sector in India S Mishra, B Gupta Indian Journal of Industrial Relations, 509-519, 2009 | 37 | 2009 |
| Is India ready for e-mobility? An exploratory study to understand e-vehicles purchase intention S Mishra, G Malhotra Theoretical Economics Letters 9 (02), 376, 2019 | 35 | 2019 |
| Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: the moderating role of fashion consciousness S Mishra, G Malhotra, R Chatterjee, Y Sanatkumar Shukla Journal of Strategic Marketing 32 (8), 1048-1070, 2024 | 33 | 2024 |
| Millennials’ self-identity and intention to purchase sustainable products S Mishra, Y Shukla, G Malhotra, R Chatterjee, J Rana Australasian Marketing Journal 31 (3), 199-210, 2023 | 32 | 2023 |
