| Live streaming meets online shopping in the connected world: interactive social video in online marketplace RC Ho, KG Rajadurai Strategies and tools for managing connected consumers, 130-142, 2020 | 45 | 2020 |
| Live streaming meets online shopping in the connected world: interactive social video in online marketplace RC Ho, KG Rajadurai Strategies and tools for managing connected consumers, 130-142, 2020 | 45 | 2020 |
| Integrative model for the adoption of tour itineraries from smart travel apps RC Ho, M Amin, K Ryu, F Ali Journal of Hospitality and Tourism Technology 12 (2), 372-388, 2021 | 41 | 2021 |
| Chatbot for Online Customer Service: Customer Engagement in the Era of Artificial Intelligence RC Ho Impact of Globalization and Advanced Technologies on Online Business Models …, 2021 | 37 | 2021 |
| Business students' perspectives on case method coaching for problem-based learning: impacts on student engagement and learning performance in higher education BL Song, KL Lee, CY Liew, RC Ho, WL Lin Education+ Training 64 (3), 416-432, 2022 | 32 | 2022 |
| Sentiment drivers of hotel customers: a hybrid approach using unstructured data from online reviews RC Ho, MS Withanage, KW Khong Asia-Pacific journal of business administration 12 (3/4), 237-250, 2020 | 28 | 2020 |
| The impact of social networking functionalities on online shopping: an examination of the web’s relative advantage R Ho, D Vogel International Journal of Business Information Systems 16 (1), 25-41, 2014 | 25 | 2014 |
| Online forum: A platform that affects students' learning S Premagowrie, VR Kalai, RC Ho American International Journal of Social Science 3 (7), 107-116, 2014 | 24 | 2014 |
| Beyond structural equation modelling in tourism research: Fuzzy Set/qualitative comparative analysis (fs/QCA) and data envelopment analysis (DEA) N Valaei, S Rezaei, RC Ho, F Okumus Quantitative Tourism Research in Asia: Current Status and Future Directions …, 2019 | 23 | 2019 |
| Social Media Communication and Consumers Decisions: Analysis of the Antecedents for Intended Apps Purchase RC Ho, S Rezaei Journal of Relationship Marketing 17 (3), 204-228, 2018 | 23 | 2018 |
| What drives the adoption of smart travel planning apps? The relationship between experiential consumption and mobile app acceptance RC Ho, M Amin KnE Social Sciences, 22–41-22–41, 2019 | 19 | 2019 |
| Conceptualization of an urban travel behavior model to mitigate air pollution for sustainable environmental development in Malaysia K Jayaraman, NXC Leow, D Asirvatham, HR Chan Management of Environmental Quality: An International Journal 31 (3), 785-799, 2020 | 16 | 2020 |
| The impact of relationship quality and social support on social media users' selling intention RC Ho, R Cheng International Journal of Internet Marketing and Advertising 14 (4), 433-453, 2020 | 14 | 2020 |
| The influence of mobile learning on learner’s absorptive capacity: a case of bring-your-own-device (BYOD) learning environment RC Ho, HK Chua Taylor’s 7th Teaching and Learning Conference 2014 Proceedings: Holistic …, 2015 | 13 | 2015 |
| User Acceptance Towards Non-Fungible Token (NFT) as the FinTech for Investment Management in the Metaverse RC Ho, BL Song Strategies and Opportunities for Technology in the Metaverse World, 59-77, 2023 | 12 | 2023 |
| Impact of Globalization and Advanced Technologies on Online Business Models RC Ho, A Hou Hong Ng, M Nourallah IGI Global, 2021 | 11 | 2021 |
| Exploring the role of commitment in potential absorptive capacity and its impact on new financial product knowledge: a social media banking perspective RC Ho, M Amin Journal of Financial Services Marketing 28 (3), 585-598, 2023 | 10 | 2023 |
| Consumer Socialization Process for the Highly Connected Customers: The Use of Instagram to Gain Product Knowledge RC Ho, TC Teo Research Anthology on Social Media Advertising and Building Consumer …, 2022 | 10 | 2022 |
| The outcome expectations of promocode in mobile shopping apps: an integrative behavioral and social cognitive perspective RC Ho Proceedings of the 3rd International Conference on E-commerce, E-Business …, 2019 | 10 | 2019 |
| Immersive live streaming experience in satisfying the learners’ need for self-directed learning RC Ho, BL Song Interactive Technology and Smart Education 19 (2), 145-160, 2022 | 8 | 2022 |
Muslim AminUniversiti Teknologi Malaysia (UTM) & Telkom UniversityEmail verificata su utm.my
