| Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback Stackelberg strategies X He, A Prasad, SP Sethi PICMET'08-2008 Portland International Conference on Management of …, 2008 | 315 | 2008 |
| A survey of Stackelberg differential game models in supply and marketing channels X He, A Prasad, SP Sethi, GJ Gutierrez Journal of Systems Science and Systems Engineering 16, 385-413, 2007 | 237 | 2007 |
| Contract and product quality in platform selling J Zhang, Q Cao, X He European Journal of Operational Research 272 (3), 928-944, 2019 | 211 | 2019 |
| Strategic dual-channel pricing games with e-retailer finance N Yan, Y Liu, X Xu, X He European Journal of Operational Research 283 (1), 138-151, 2020 | 172 | 2020 |
| Financing the capital-constrained supply chain with loss aversion: Supplier finance vs. supplier investment N Yan, X He, Y Liu Omega 88, 162-178, 2019 | 155 | 2019 |
| Pricing, replenishment and preservation technology investment decisions for non-instantaneous deteriorating items G Li, X He, J Zhou, H Wu Omega 84, 114-126, 2019 | 140 | 2019 |
| Retail competition and cooperative advertising X He, A Krishnamoorthy, A Prasad, SP Sethi Operations Research Letters 39 (1), 11-16, 2011 | 139 | 2011 |
| Optimal advertising and pricing in a new-product adoption model SP Sethi, A Prasad, X He Journal of optimization theory and applications 139, 351-360, 2008 | 116 | 2008 |
| Manufacturer encroachment with advertising J Zhang, Q Cao, X He Omega 91, 102013, 2020 | 111 | 2020 |
| Dynamic pricing, production, and channel coordination with stochastic learning T Li, SP Sethi, X He Production and Operations Management 24 (6), 857-882, 2015 | 82 | 2015 |
| Co‐op advertising in dynamic retail oligopolies X He, A Krishnamoorthy, A Prasad, SP Sethi Decision Sciences 43 (1), 73-106, 2012 | 72 | 2012 |
| Life‐cycle channel coordination issues in launching an innovative durable product GJ Gutierrez, X He Production and Operations Management 20 (2), 268-279, 2011 | 64 | 2011 |
| Pareto analysis of supply chain contracts under satisficing objectives X He, M Khouja European Journal of Operational Research 214 (1), 53-66, 2011 | 40 | 2011 |
| Optimal trade credit with deferred payment and multiple decision attributes in supply chain finance N Yan, X He Computers & Industrial Engineering 147, 106627, 2020 | 31 | 2020 |
| The upstream innovation with an overconfident manufacturer in a supply chain X Du, H Zhan, X Zhu, X He Omega 105, 102497, 2021 | 28 | 2021 |
| Horizontal cooperative advertising with advertising threshold effects L Yu, X He, J Zhang, C Xu Omega 98, 102104, 2021 | 27 | 2021 |
| Ingredient branding strategies in an assembly supply chain: models and analysis J Zhang, Q Gou, L Liang, X He International Journal of Production Research 51 (23-24), 6923-6949, 2013 | 27 | 2013 |
| An inventory replenishment system with two inventory-based substitutable products Q Pan, X He, K Skouri, SC Chen, JT Teng International Journal of Production Economics 204, 135-147, 2018 | 23 | 2018 |
| Targeted advertising by asymmetric firms J Zhang, X He Omega 89, 136-150, 2019 | 21 | 2019 |
| Dynamic slotting and pricing decisions in a durable product supply chain X He, SP Sethi Journal of Optimization Theory and Applications 137, 363-379, 2008 | 15 | 2008 |
Ashutosh PrasadUniversity of California, RiversideEmail verificata su ucr.edu