| Product development decisions: A review of the literature V Krishnan, KT Ulrich Management science 47 (1), 1-21, 2001 | 2705 | 2001 |
| A model-based framework to overlap product development activities V Krishnan, SD Eppinger, DE Whitney Management science 43 (4), 437-451, 1997 | 902 | 1997 |
| Creating growth with services M Sawhney, S Balasubramanian, VV Krishnan MIT Sloan management review, 2004 | 665 | 2004 |
| Appropriateness and impact of platform-based product development V Krishnan, S Gupta Management Science 47 (1), 52-68, 2001 | 608 | 2001 |
| Effort, revenue, and cost sharing mechanisms for collaborative new product development SR Bhaskaran, V Krishnan Management Science 55 (7), 1152-1169, 2009 | 544 | 2009 |
| Managing new product definition in highly dynamic environments S Bhattacharya, V Krishnan, V Mahajan Management Science 44 (11-part-2), S50-S64, 1998 | 368 | 1998 |
| Technology selection and commitment in new product development: The role of uncertainty and design flexibility V Krishnan, S Bhattacharya Management Science 48 (3), 313-327, 2002 | 280 | 2002 |
| Designing a family of development-intensive products V Krishnan, W Zhu Management science 52 (6), 813-825, 2006 | 240 | 2006 |
| Research Note—Business Value of Information Technology: Testing the Interaction Effect of IT and R&D on Tobin's Q I Bardhan, V Krishnan, S Lin Information Systems Research 24 (4), 1147-1161, 2013 | 234 | 2013 |
| Managing the simultaneous execution of coupled phases in concurrent product development V Krishnan IEEE transactions on engineering management 43 (2), 210-217, 1996 | 193 | 1996 |
| Integrated component and supplier selection for a product family S Gupta, V Krishnan Production and Operations Management 8 (2), 163-182, 1999 | 181 | 1999 |
| Managing delegated search over design spaces S Erat, V Krishnan Management Science 58 (3), 606-623, 2012 | 160 | 2012 |
| Construing creativity: The how and why of recognizing creative ideas JS Mueller, CJ Wakslak, V Krishnan Journal of Experimental Social Psychology 51, 81-87, 2014 | 157 | 2014 |
| Pricing information goods: A strategic analysis of the selling and pay-per-use mechanisms S Balasubramanian, S Bhattacharya, VV Krishnan Marketing Science 34 (2), 218-234, 2015 | 151 | 2015 |
| Product family-based assembly sequence design methodology S Gupta, V Krishnan IIE transactions 30 (10), 933-945, 1998 | 133 | 1998 |
| Design architecture and introduction timing for rapidly improving industrial products K Ramachandran, V Krishnan Manufacturing & Service Operations Management 10 (1), 149-171, 2008 | 130 | 2008 |
| A Retrospective Look at Production and Operations Management Articles on New Product Development V Krishnan, CH Loch Production and Operations Management 14 (4), 433-441, 2005 | 123 | 2005 |
| Integrated product architecture and pricing for managing sequential innovation V Krishnan, K Ramachandran Management Science 57 (11), 2040-2053, 2011 | 107 | 2011 |
| Accelerating product development by the exchange of preliminary product design information V Krishnan, SD Eppinger, DE Whitney | 104 | 1995 |
| Project performance and the enabling role of information technology: An exploratory study on the role of alignment IR Bardhan, VV Krishnan, S Lin Manufacturing & Service Operations Management 9 (4), 579-595, 2007 | 98 | 2007 |