| Investigating the effects of store-brand introduction on retailer demand and pricing behavior PK Chintagunta, A Bonfrer, I Song Management Science 48 (10), 1242-1267, 2002 | 332 | 2002 |
| Store brands: who buys them and what happens to retail prices when they are introduced? A Bonfrer, PK Chintagunta Review of industrial organization 24, 195-218, 2004 | 267 | 2004 |
| The effect of competitive advertising interference on sales for packaged goods PJ Danaher, A Bonfrer, S Dhar Journal of Marketing Research 45 (2), 211-225, 2008 | 248 | 2008 |
| The impact of brand quality on shareholder wealth SG Bharadwaj, KR Tuli, A Bonfrer Journal of Marketing 75 (5), 88-104, 2011 | 215 | 2011 |
| Real-time evaluation of e-mail campaign performance A Bonfrer, X Drèze Marketing Science 28 (2), 251-263, 2009 | 133 | 2009 |
| Scalable inference of customer similarities from interactions data using Dirichlet processes M Braun, A Bonfrer Marketing Science 30 (3), 513-531, 2011 | 63 | 2011 |
| Retail store formats, competition and shopper behavior: A Systematic review A Bonfrer, P Chintagunta, S Dhar Journal of Retailing 98 (1), 71-91, 2022 | 61 | 2022 |
| An empirical investigation of the impact of communication timing on customer equity X Drèze, A Bonfrer Journal of Interactive Marketing 22 (1), 36-50, 2008 | 59 | 2008 |
| Moving from customer lifetime value to customer equity X Drèze, A Bonfrer QME 7, 289-320, 2009 | 56 | 2009 |
| Do managers ovȩrreact to each others' promotional activity? Further empirical evidence RJ Brodie, A Bonfrer, J Cutler International Journal of Research in Marketing 13 (4), 379-387, 1996 | 49 | 1996 |
| Recovering stockkeeping-unit-level preferences and response sensitivities from market share models estimated on item aggregates DR Bell, A Bonfrer, PK Chintagunta Journal of Marketing Research 42 (2), 169-182, 2005 | 32 | 2005 |
| Assessing the sales impact of plain packaging regulation for cigarettes: Evidence from Australia A Bonfrer, PK Chintagunta, JH Roberts, D Corkindale Marketing Science 39 (1), 234-252, 2020 | 28 | 2020 |
| Conditions when market share models are useful for forecasting: further empirical results RJ Brodie, A Bonfrer International Journal of Forecasting 10 (2), 277-285, 1994 | 22 | 1994 |
| Retaining talented salespeople S Lu, A Bonfrer, R Voola Customer needs and Solutions 2, 148-164, 2015 | 17 | 2015 |
| Anomalies in estimates of cross-price elasticities for marketing mix models: Theory and empirical test A Bonfrer, ER Berndt, AJ Silk National Bureau of Economic Research, 2006 | 17 | 2006 |
| To pester or leave alone: Lifetime value maximization through optimal communication timing X Dreze, A Bonfrer | 17 | 2003 |
| The effect of negative word-of-mouth in social networks A Bonfrer The Connected Customer, 325-354, 2011 | 14 | 2011 |
| A renewable-resource approach to database valuation X Dréze, A Bonfrer | 12 | 2003 |
| Diagnosing and predicting individual customer defection in a contractual setting A Bonfrer, G Knox, J Eliashberg, J Chiang Marketing Dynamics Conference 2007, 2007 | 8 | 2007 |
| Gleaning market intelligence from the sales force A Bonfrer, D Peters, P Mazany Asia Pacific International Journal of Marketing 5 (1), 42-62, 1993 | 6 | 1993 |
Pradeep ChintaguntaUniversity of Chicago, Booth School of BusinessEmail verificata su chicagobooth.edu
