| Marketing and firm value: Metrics, methods, findings, and future directions S Srinivasan, DM Hanssens Journal of Marketing research 46 (3), 293-312, 2009 | 1287* | 2009 |
| New products, sales promotions, and firm value: The case of the automobile industry K Pauwels, J Silva-Risso, S Srinivasan, DM Hanssens Journal of marketing 68 (4), 142-156, 2004 | 870 | 2004 |
| Product innovations, advertising, and stock returns S Srinivasan, K Pauwels, J Silva-Risso, DM Hanssens Journal of Marketing 73 (1), 24-43, 2009 | 614 | 2009 |
| Advertising, research and development, and systematic risk of the firm L McAlister, R Srinivasan, MC Kim Journal of Marketing 71 (1), 35-48, 2007 | 592 | 2007 |
| Who benefits from store brand entry? K Pauwels, S Srinivasan Marketing Science 23 (3), 364-390, 2004 | 551 | 2004 |
| Do promotions benefit manufacturers, retailers, or both? S Srinivasan, K Pauwels, DM Hanssens, MG Dekimpe Management Science 50 (5), 617-629, 2004 | 414 | 2004 |
| Mind-set metrics in market response models: An integrative approach S Srinivasan, M Vanhuele, K Pauwels Journal of Marketing Research 47 (4), 672-684, 2010 | 359 | 2010 |
| Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity S Srinivasan, OJ Rutz, K Pauwels Journal of the Academy of Marketing Science 44, 440-453, 2016 | 347 | 2016 |
| The impact of online product reviews on product returns N Sahoo, C Dellarocas, S Srinivasan Information Systems Research 29 (3), 723-738, 2018 | 282 | 2018 |
| Why do firms invest in consumer advertising with limited sales response? A shareholder perspective EC Osinga, PSH Leeflang, S Srinivasan, JE Wieringa Journal of Marketing 75 (1), 109-124, 2011 | 182 | 2011 |
| Retail-price drivers and retailer profits VR Nijs, S Srinivasan, K Pauwels Marketing Science 26 (4), 473-487, 2007 | 173 | 2007 |
| Consumer attitude metrics for guiding marketing mix decisions DM Hanssens, KH Pauwels, S Srinivasan, M Vanhuele, G Yildirim Marketing Science 33 (4), 534-550, 2014 | 164 | 2014 |
| Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices S Srinivasan, PTLP Leszczyc, FM Bass International journal of research in marketing 17 (4), 281-305, 2000 | 160 | 2000 |
| Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns L Hsu, S Fournier, S Srinivasan Journal of the Academy of Marketing Science 44, 261-280, 2016 | 159 | 2016 |
| The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value E Bayer, S Srinivasan, EJ Riedl, B Skiera International journal of research in marketing 37 (4), 789-804, 2020 | 156 | 2020 |
| An analysis of B2B ingredient co-branding relationships S Erevelles, TH Stevenson, S Srinivasan, N Fukawa Industrial Marketing Management 37 (8), 940-952, 2008 | 146 | 2008 |
| When do price thresholds matter in retail categories? K Pauwels, S Srinivasan, PH Franses Marketing Science 26 (1), 83-100, 2007 | 146 | 2007 |
| Optimal advertising when envisioning a product-harm crisis O Rubel, PA Naik, S Srinivasan Marketing Science 30 (6), 1048-1065, 2011 | 128 | 2011 |
| How CEO/CMO characteristics affect innovation and stock returns: findings and future directions Y You, S Srinivasan, K Pauwels, A Joshi Journal of the Academy of Marketing Science 48, 1229-1253, 2020 | 125 | 2020 |
| The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research A Edeling, S Srinivasan, DM Hanssens International Journal of Research in Marketing 38 (4), 857-876, 2021 | 105 | 2021 |
Susan FournierAllen Questrom Professor in Management, Boston UniversityEmail verificata su bu.edu
