| The effects of music in advertising on choice behavior: A classical conditioning approach GJ Gorn Journal of marketing 46 (1), 94-101, 1982 | 1762 | 1982 |
| Happy and sad TV programs: How they affect reactions to commercials ME Goldberg, GJ Gorn Journal of consumer research 14 (3), 387-403, 1987 | 929 | 1987 |
| Effects of color as an executional cue in advertising: They're in the shade GJ Gorn, A Chattopadhyay, T Yi, DW Dahl Management science 43 (10), 1387-1400, 1997 | 770 | 1997 |
| Understanding materialism among youth ME Goldberg, GJ Gorn, LA Peracchio, G Bamossy Journal of consumer psychology 13 (3), 278-288, 2003 | 715 | 2003 |
| An experiment on the salience of country-of-origin in the era of global brands DK Tse, GJ Gorn Journal of International Marketing 1 (1), 57-76, 1993 | 659 | 1993 |
| Waiting for the web: how screen color affects time perception GJ Gorn, A Chattopadhyay, J Sengupta, S Tripathi Journal of marketing research 41 (2), 215-225, 2004 | 656 | 2004 |
| Behavioral evidence of the effects of televised food messages on children GJ Gorn, ME Goldberg Journal of consumer research 9 (2), 200-205, 1982 | 463 | 1982 |
| When arousal influences ad evaluation and valence does not (and vice versa) G Gorn, M Tuan Pham, L Yatming Sin Journal of consumer Psychology 11 (1), 43-55, 2001 | 454 | 2001 |
| Mood, awareness, and product evaluation GJ Gorn, ME Goldberg, K Basu Journal of Consumer Psychology 2 (3), 237-256, 1993 | 439 | 1993 |
| TV messages for snack and breakfast foods: do they influence children's preferences? ME Goldberg, GJ Gorn, W Gibson Journal of Consumer Research 5 (2), 73-81, 1978 | 391 | 1978 |
| The use of visual mental imagery in new product design DW Dahl, A Chattopadhyay, GJ Gorn* Journal of marketing research 36 (1), 18-28, 1999 | 371 | 1999 |
| Does your company have the right logo? How and why circular-and angular-logo shapes influence brand attribute judgments Y Jiang, GJ Gorn, M Galli, A Chattopadhyay Journal of Consumer Research 42 (5), 709-726, 2016 | 360 | 2016 |
| Facilitating and rewarding creativity during new product development JE Burroughs, DW Dahl, CP Moreau, A Chattopadhyay, GJ Gorn Journal of Marketing 75 (4), 53-67, 2011 | 333 | 2011 |
| Some unintended consequences of TV advertising to children ME Goldberg, GJ Gorn Journal of Consumer Research 5 (1), 22-29, 1978 | 303 | 1978 |
| The impact of comparative advertising on perception and attitude: Some positive findings GJ Gorn, CB Weinberg Journal of Consumer research 11 (2), 719-727, 1984 | 255 | 1984 |
| Babyfaces, trait inferences, and company evaluations in a public relations crisis GJ Gorn, Y Jiang, GV Johar Journal of Consumer Research 35 (1), 36-49, 2008 | 252 | 2008 |
| Children's responses to repetitive television commercials GJ Gorn, ME Goldberg Journal of Consumer Research 6 (4), 421-424, 1980 | 231 | 1980 |
| Job involvement and motivation: Are intrinsically motivated managers more job involved? GJ Gorn, RN Kanungo Organizational Behavior and Human Performance 26 (2), 265-277, 1980 | 189 | 1980 |
| Children's reactions to television advertising: An experimental approach ME Goldberg, GJ Gorn Journal of Consumer Research 1 (2), 69-75, 1974 | 170 | 1974 |
| The role of educational television in changing the intergroup attitudes of children GJ Gorn, ME Goldberg, RN Kanungo Child Development, 277-280, 1976 | 165 | 1976 |
Amitava ChattopadhyayINSEAD--The GlaxoSmithKline Chaired Professor of Corporate Innovation InnovationEmail verificata su insead.edu