| Health and cosmetics: Investigating consumers’ values for buying organic personal care products E Ghazali, PC Soon, DS Mutum, B Nguyen Journal of Retailing and Consumer Services 39, 154-163, 2017 | 425 | 2017 |
| A review of customer relationship management: successes, advances, pitfalls and futures B Nguyen, DS Mutum Business Process Management Journal 18 (3), 400-419, 2012 | 371 | 2012 |
| Pro-environmental behaviours and value-belief-norm theory: Assessing unobserved heterogeneity of two ethnic groups. EM Ghazali, B Nguyen, DS Mutum, SF Yap Sustainability 11 (12), 3237, 2019 | 228 | 2019 |
| Do Consumers Want Mobile Commerce? A Closer Look at M-Shopping and Technology Adoption in Malaysia E Ghazali, DS Mutum, CJ Hui, B Nguyen Asia Pacific Journal of Marketing and Logistics. 30 (4), 1064-1086, 2018 | 194 | 2018 |
| Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers E Ghazali, B Nguyen, DS Mutum, AA Mohd-Any Electronic Markets 26, 157-171, 2016 | 171 | 2016 |
| Impact of Religious Values and Habit on an Extended Green Purchase Behaviour Model EM Ghazali, DS Mutum, N Ariswibowo International Journal of Consumer Studies 42 (6), 639-654, 2018 | 138 | 2018 |
| Exploring Player Behavior and Motivations to Continue Playing Pokémon GO E Ghazali, D Mutum, MY Woon Information Technology & People, 2018 | 130 | 2018 |
| Consumer generated advertising in blogs D Mutum, Q Wang E-Marketing: Concepts, Methodologies, Tools, and Applications, 198-211, 2012 | 126 | 2012 |
| Multiple Sequential Mediation in an Extended Uses and Gratifications Model of Augmented Reality Game Pokémon Go E Ghazali, D Mutum, MY Woon Internet Research 29 (3), 504-528, 2019 | 105 | 2019 |
| To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers AA Mohd-Any, DS Mutum, EM Ghazali, L Mohamed-Zulkifli Journal of Service Theory and Practice 29 (5/6), 661-690., 2019 | 72 | 2019 |
| Online loyalty and its interaction with switching barriers D Mutum, EM Ghazali, B Nguyen, D Arnott Journal of Retailing and Consumer Services 21 (6), 942-949, 2014 | 63 | 2014 |
| Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behaviour DS Mutum, EM Ghazali, WP Woon Journal of Consumer Behaviour 20 (3), 827-844., 2021 | 61 | 2021 |
| Status-Quo Satisfaction and Smartwatch Adoption: A Multi-Group Analysis EM Ghazali, DS Mutum, MHJ Pua, T Ramayah Industrial Management & Data Systems 120 (12), 2319-2347, 2020 | 51 | 2020 |
| Projecting University Brand Image via Satisfaction and Behavioral Response: Perspectives from UK-based Malaysian Students S Alwi, N Che-Ha, B Nguyen, E Ghazali, D Mutum, PJ Kitchen Qualitative Market Research: An International Journal 23 (1), 47-68., 2019 | 51 | 2019 |
| Electronic word‐of‐mouth for university selection: Implications for academic leaders and recruitment managers HP Yang, D Mutum Journal of General Management 40 (4), 23-44, 2015 | 50 | 2015 |
| A study of player behavior and motivation to purchase Dota 2 virtual in game items EM Ghazali, H Al Halbusi, FAM Abdel Fattah, MU Hossain Uzir, ... Kybernetes 52 (6), 1937-1961, 2023 | 41 | 2023 |
| Customer relationship management: advances, dark sides, exploitation and unfairness B Nguyen, DS Mutum International Journal of Electronic Customer Relationship Management 6 (1), 1-19, 2012 | 35 | 2012 |
| The Impact of the Institutional Environment and Experience on Social Entrepreneurship: A Multi-Group Analysis E Ghazali, DS Mutum, HH Javadi International Journal of Entrepreneurial Behavior & Research 27 (5), 1329-1350., 2021 | 34 | 2021 |
| Exploratory study of buying fish online: are Malaysians ready to adopt online grocery shopping? E Ghazali, D Mutum, NA Mahbob International Journal of Electronic Marketing and Retailing 1 (1), 67-82, 2006 | 33 | 2006 |
| Consumer engagement with visual content on Instagram: Impact of different features of posts by prominent brands WNA Rahman, DS Mutum, EM Ghazali International Journal of E-Services and Mobile Applications 14 (1), 1-21, 2022 | 30 | 2022 |
Hal Mahera AhmadTalent Strategy, Public Service DepartmentEmail verificata su jpa.gov.my