| Close encounters of the AI kind: Use of AI influencers as brand endorsers VL Thomas, K Fowler Journal of Advertising 50 (1), 11-25, 2021 | 358 | 2021 |
| Consumption‐focused self‐expression word of mouth: A new scale and its role in consumer research C Saenger, VL Thomas, JW Johnson Psychology & Marketing 30 (11), 959-970, 2013 | 135 | 2013 |
| A content analysis of male roles in television advertising: Do traditional roles still hold? K Fowler, V Thomas Journal of Marketing Communications 21 (5), 356-371, 2015 | 112 | 2015 |
| Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment VL Thomas, G Vinuales Psychology & Marketing 34 (9), 884-893, 2017 | 78 | 2017 |
| Examining the impact of brand transgressions on consumers' perceptions of celebrity endorsers VL Thomas, K Fowler Journal of Advertising 45 (4), 377-390, 2016 | 76 | 2016 |
| Feeling excluded? Join the crowd: How social exclusion affects approach behavior toward consumer-dense retail environments VL Thomas, C Saenger Journal of Business Research 120, 520-528, 2020 | 63 | 2020 |
| The stigma of mental illness: Using segmentation for social change MA Yeh, RD Jewell, VL Thomas Journal of Public Policy & Marketing 36 (1), 97-116, 2017 | 57 | 2017 |
| Influencer marketing: a scoping review and a look ahead K Fowler, VL Thomas Journal of Marketing Management 39 (11-12), 933-964, 2023 | 50 | 2023 |
| Examining the outcomes of influencer activism VL Thomas, K Fowler Journal of Business Research 154, 113336, 2023 | 42 | 2023 |
| Hidden consumption behaviour: an alternative response to social group influence VL Thomas, RD Jewell, J Wiggins Johnson European Journal of Marketing 49 (3/4), 512-531, 2015 | 42 | 2015 |
| Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat C Saenger, VL Thomas, DE Bock European Journal of Marketing 54 (4), 671-690, 2020 | 39 | 2020 |
| I can't get you out of my head: The influence of secrecy on consumers’ self‐brand connections VL Thomas, RD Jewell Journal of consumer psychology 29 (3), 463-471, 2019 | 35 | 2019 |
| Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content G Vinuales, VL Thomas Psychology & Marketing 38 (2), 313-327, 2021 | 34 | 2021 |
| An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships D Bock, V Thomas, J Wolter, C Saenger, P Xu Psychology & Marketing 38 (3), 564-576, 2021 | 31 | 2021 |
| Conceptualization and exploration of attitude toward advertising disclosures and its impact on perceptions of manipulative intent VL Thomas, K Fowler, P Grimm Journal of Consumer Affairs 47 (3), 564-587, 2013 | 31 | 2013 |
| Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self‐threat VL Thomas, C Saenger, DE Bock Psychology & Marketing 34 (9), 894-903, 2017 | 25 | 2017 |
| Do specialized MBA programs cultivate alumni relationships and donations? JW Johnson, V Thomas, J Peck Journal of Marketing for Higher Education 20 (1), 119-134, 2010 | 24 | 2010 |
| Turn the other cheek or an eye for an eye: Exploring brand-to-brand dialogue on social media VL Thomas, K Fowler Journal of Advertising 50 (4), 441-460, 2021 | 23 | 2021 |
| Celebrity influence on word of mouth: the interplay of power states and power expectations VL Thomas, K Fowler, C Saenger Marketing Letters 31, 105-120, 2020 | 23 | 2020 |
| Creating a professional blog: The impact of student learning styles on perceptions of learning K Fowler, VL Thomas Journal of Marketing Education 37 (3), 181-189, 2015 | 22 | 2015 |
Kendra FowlerProfessor of Marketing, Youngstown State UniversityEmail verificata su ysu.edu