| Why do brands cause trouble? A dialectical theory of consumer culture and branding DB Holt Journal of consumer research 29 (1), 70-90, 2002 | 3684 | 2002 |
| How brands become icons: The principles of cultural branding DB Holt Harvard Business Review Press, 2004 | 3463 | 2004 |
| How consumers consume: A typology of consumption practices DB Holt Journal of consumer research 22 (1), 1-16, 1995 | 3422 | 1995 |
| Does cultural capital structure American consumption? DB Holt Journal of consumer research 25 (1), 1-25, 1998 | 2310 | 1998 |
| Poststructuralist lifestyle analysis: Conceptualizing the social patterning of consumption in postmodernity DB Holt Journal of Consumer research 23 (4), 326-350, 1997 | 1464 | 1997 |
| How global brands compete DB Holt, JA Quelch, EL Taylor Harvard business review 82 (9), 68-75, 2004 | 1158 | 2004 |
| Man-of-action heroes: The pursuit of heroic masculinity in everyday consumption DB Holt, CJ Thompson Journal of Consumer research 31 (2), 425-440, 2004 | 1084 | 2004 |
| Distinction in America? Recovering Bourdieu's theory of tastes from its critics DB Holt Poetics 25 (2-3), 93-120, 1997 | 744 | 1997 |
| Cultural strategy: Using innovative ideologies to build breakthrough brands D Holt, D Cameron OUP Oxford, 2010 | 599 | 2010 |
| Dominated consumer acculturation: The social construction of poor migrant women's consumer identity projects in a Turkish squatter T Üstüner, DB Holt Journal of consumer research 34 (1), 41-56, 2007 | 536 | 2007 |
| Branding in the age of social media D Holt Harvard business review 94 (3), 40-50, 2016 | 533 | 2016 |
| What becomes an icon most DB Holt Harvard business review 81 (3), 43-49, 2003 | 524 | 2003 |
| Toward a theory of status consumption in less industrialized countries T Üstüner, DB Holt Journal of consumer research 37 (1), 37-56, 2010 | 511 | 2010 |
| The consumer society reader J Schor, DB Holt The New Press, 2011 | 384 | 2011 |
| Jack Daniel's America: Iconic brands as ideological parasites and proselytizers DB Holt Journal of consumer culture 6 (3), 355-377, 2006 | 355 | 2006 |
| Constructing sustainable consumption: From ethical values to the cultural transformation of unsustainable markets DB Holt The Annals of the American Academy of Political and Social Science 644 (1 …, 2012 | 249 | 2012 |
| Brands and branding DB Holt Harvard Business School, 2002 | 223 | 2002 |
| Toward a sociology of branding DB Holt Journal of consumer culture 6 (3), 299-302, 2006 | 197 | 2006 |
| Como as marcas se tornam ícones DB Holt Editora Cultrix, 2005 | 153 | 2005 |
| How societies desire brands: Using cultural theory to explain brand symbolism DB Holt Inside consumption, 273-291, 2005 | 130 | 2005 |