Andrea Insch

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Coautori

Magdalena FlorekInternational Place Branding AssociationEmail verificata su placebranding.org
Neil CarrProfessor, University of OtagoEmail verificata su otago.ac.nz
Ismail ShaheerUniversity of OtagoEmail verificata su otago.ac.nz
Trudie WaltersSenior Lecturer, Lincoln UniversityEmail verificata su lincoln.ac.nz
Damien MatherSenior Lecturer, University of Otago Business SchoolEmail verificata su otago.ac.nz
Juergen GnothProfessor of Marketing University of Otago New ZealandEmail verificata su otago.ac.nz
Bradley BowdenProfessor of Employment Relations, Griffith UniversityEmail verificata su griffith.edu.au
Geraldine F. H. McLeodUniversity of Otago, ChristchurchEmail verificata su otago.ac.nz
Phil HarrisProfessor Emeritus, University of Chester, UK, Woxsen University, Hyderabad, India & UNISA, PretoriaEmail verificata su chester.ac.uk
Francisco J. ConejoINCAE Business SchoolEmail verificata su incae.edu
Eli AvrahamProfessor of Public Relations and Place Branding, University of HaifaEmail verificata su com.haifa.ac.il
Emeritus Professor Kim-Shyan FamHarbin University of Commerce & Romanian American UniversityEmail verificata su magscholar.com
Laszlo JozsaSzéchenyi István University- Selye János UniversityEmail verificata su sze.hu
Maree ThyneProfessorEmail verificata su otago.ac.nz
Ben WooliscroftAuckland University of TechnologyEmail verificata su aut.ac.nz
Anna Zarkada; Anna Zarkada-FraserAssociate Professor, Cyprus University of TechnologyEmail verificata su cut.ac.cy
Janet HoekUniversity of Otago, New ZealandEmail verificata su otago.ac.nz
Joseph BodenUniversity of OtagoEmail verificata su otago.ac.nz
Tung-Zong ChangMetropolitan State University of DenverEmail verificata su msudenver.edu
David M. HeroldQueensland University of Technology (QUT) / Vienna University of Economics and Business (WU)Email verificata su qut.edu.au

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Andrea Insch

Associate Professor, Department of Marketing, University of Otago

Email verificata su otago.ac.nz - Home page

place marketing place branding city branding world cities


Titolo Ordina per citazioni Ordina per anno Ordina per titolo	Citata da Citata da	Anno
A great place to live, work and play: Conceptualising place satisfaction in the case of a city's residents A Insch, M Florek Journal of place management and development, 2008	387	2008
Food miles: Do UK consumers actually care? K Kemp, A Insch, DK Holdsworth, JG Knight Food policy 35 (6), 504-513, 2010	272	2010
City Council Websites as a Means of Place Brand Identity Communication M Florek, A Insch, J Gnoth Place Branding 2 (4), 276-296, 2006	243	2006
The strategic importance of brand positioning in the place brand concept: elements, structure and application capabilities K Janiszewska, A Insch Journal of International Studies 5 (1), 2012	199	2012
Branding the city as an attractive place to live A Insch City branding: Theory and cases, 8-14, 2011	163	2011
Place satisfaction of city residents: Findings and implications for city branding A Insch, M Florek Towards effective place brand management: Branding European Cities and …, 2010	121	2010
When fit matters: Leveraging destination and event image congruence M Florek, A Insch Event Tourism and Cultural Tourism, 27-48, 2013	120	2013
University students' needs and satisfaction with their host city A Insch, B Sun Journal of Place Management and Development 6 (3), 178-191, 2013	115	2013
Conceptualization and anatomy of green destination brands A Insch International journal of culture, tourism and hospitality research, 2011	108	2011
Understanding resident city brand disengagement A Insch, M Stuart Journal of Place Management and Development 8 (3), 172-186, 2015	106	2015
Consumer understanding and use of country-of-origin in food choice A Insch, E Jackson British Food Journal 116 (1), 62-79, 2013	88	2013
The trademark protection of country brands: insights from New Zealand M Florek, A Insch Journal of Place Management and Development 1 (3), 292-306, 2008	88	2008
The challenges of over-tourism facing New Zealand: Risks and responses A Insch Journal of Destination Marketing & Management 15, 100378, 2020	87	2020
Pictures at an exhibition revisited: reflections on a typology of images used in the construction of corporate social responsibility and sustainability in non‐financial … T Breitbarth, P Harris, A Insch Journal of Public Affairs 10 (4), 238-257, 2010	83	2010
Prevalence of country of origin associations on the supermarket shelf A Insch, M Florek International Journal of Retail & Distribution Management 37 (5), 453-471, 2009	83	2009
Managing residents' satisfaction with city life: Application of Importance–Satisfaction analysis. A Insch Journal of Town & City Management 1 (2), 2010	81	2010
Online communication of Corporate Environmental Citizenship: A study of New Zealand's electricity and gas retailers A Insch Journal of Marketing Communications 14 (2), 139-153, 2008	78	2008
Social stigma and consumer benefits: Trade-offs in adoption of genetically modified foods DW Mather, JG Knight, A Insch, DK Holdsworth, DF Ermen, T Breitbarth Science communication 34 (4), 487-519, 2012	73	2012
Challenging assumptions about residents’ engagement with place branding A Insch, T Walters Place Branding and Public Diplomacy 14, 152-162, 2018	71	2018
Facebook as a platform for co-creating music festival experiences: The case of New Zealand’s Rhythm and Vines New Year’s Eve festival E Hoksbergen, A Insch International Journal of Event and Festival Management 7 (2), 84-99, 2016	67	2016

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