| The Rise of Smart Consumers: Role of Smart Servicescape and Smart Consumer Experience Co-creation SK Roy, G Singh, M Hope, B Nguyen, P Harrigan Journal of Marketing Management, 2019 | 164 | 2019 |
| The determinants of green packaging that influence buyers’ willingness to pay a price premium G Singh, N Pandey Australasian Marketing Journal 26 (3), 221-230, 2018 | 150 | 2018 |
| Consumer - brand relationship: A brand hate perspective S Roy, A Sharma, S Bose, G Singh Journal of Business Research 144, 1293-1304, 2022 | 67 | 2022 |
| Customer engagement with digitalized interactive platforms in retailing SK Roy, G Singh, S Sadeque, P Harrigan, K Coussement Journal of Business Research 164, 114001, 2023 | 38 | 2023 |
| Revisiting three decades of price premium research in marketing: a literature review G Singh, N Pandey International Journal of Revenue Management 8 (3-4), 219-240, 2015 | 28 | 2015 |
| Promotion of green products on Facebook: insights from millennials N Pandey, S Jha, G Singh International Journal of Management Practice 13 (3), 275-294, 2020 | 21 | 2020 |
| Modelling Customer Engagement Behaviour in Smart Retailing SK Roy, G Singh, S Shabnam Australasian Journal of Information Systems, 2021 | 19 | 2021 |
| Revisiting green packaging from a cost perspective: the remanufacturing versus new manufacturing process G Singh, N Pandey Benchmarking: An International Journal, 2019 | 19 | 2019 |
| Marketing Issues in SMEs: Cases from India N Pandey, G Singh Pearson Education, 2012 | 19 | 2012 |
| Circle the wagons: Measuring the strength of consumers’ brand defense SK Roy, G Singh, A Japutra, M Javed Journal of Strategic Marketing 31 (4), 817-837, 2023 | 12 | 2023 |
| Determinants of celebrity-owned brands leveraging price premium G Singh, N Pandey Journal of fashion marketing and management: an international journal 21 (3 …, 2017 | 12 | 2017 |
| Customer experience quality with social robots: Does trust matter? SK Roy, G Singh, S Sadeque, RL Gruner Technological Forecasting and Social Change 198, 123032, 2024 | 10 | 2024 |
| Can collaborative buffering strategies reduce distribution costs while improving product returns?: A case of an Asian e-retailer B Shah, G Singh Benchmarking: An International Journal 28 (9), 2808-2834, 2021 | 9 | 2021 |
| Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value Recipes SK Roy, G Singh, RL Gruner, BL Dey, S Shabnam, SS Muhammad, ... Information Systems Frontiers, 1-20, 2023 | 8 | 2023 |
| Customers’ motives to co‐create in smart services interactions S Roy, G Singh, C Hatton, B Dey, N Ameen, S Kumar Electronic Commerce Research, 2022 | 8 | 2022 |
| Volkswagen Emission Scandal: Reputation Recovery and Recall Strategy R Shah, G Singh, S Puri Ivey Publishing Case 9B17M052, 2017 | 6 | 2017 |
| Leveraging return policy for price premium G Singh, N Pandey Journal of Revenue and Pricing Management 14, 276-292, 2015 | 5 | 2015 |
| Decision comfort and student engagement in higher education SK Roy, A Japutra, G Singh, R Chakraborti Journal of Marketing for Higher Education, 1-22, 2023 | 4 | 2023 |
| Apple watch: managing innovation resistance. B Tania, G Singh Ivey Businesss School Foundation, 2018 | 3 | 2018 |
| Value communication: low-cost marketing initiatives for “Guru Ki Bani 58282” N Pandey, G Singh Emerald Emerging Markets Case Studies 3 (3), 1-9, 2013 | 1 | 2013 |
Sanjit K. RoyProfessor of Marketing and Service Science, Edith Cowan UniversityEmail verificata su ecu.edu.au