| Consumer attitudes toward genetically modified foods in Beijing, China Q Li, KR Curtis, JJ McCluskey, TI Wahl AgBioForum, 2002 | 312 | 2002 |
| Consumer acceptance of genetically modified food products in the developing world KR Curtis, TI Wahl, JJ McCluskey | 262 | 2003 |
| Direct marketing local food to chefs: Chef preferences and perceived obstacles KR Curtis, MW Cowee Journal of food distribution research 40 (2), 26-36, 2009 | 129 | 2009 |
| Consumer preferences for western-style convenience foods in China KR Curtis, JJ McCluskey China Economic Review 18 (1), 1-14, 2007 | 125 | 2007 |
| Who attends farmers’ markets and why? Understanding consumers and their motivations JD Gumirakiza, KR Curtis, RC Bosworth International Food and Agribusiness Management Review 17 (2), 65-82, 2014 | 103 | 2014 |
| Conducting market research using primary data KR Curtis Assessment and Strategy Development for Agriculture, 2008 | 83 | 2008 |
| Differences in global risk perceptions of biotechnology and the political economy of the media KR Curtis, JJ McCluskey, JFM Swinnen International Journal of Global Environmental Issues 8 (1-2), 77-89, 2008 | 54 | 2008 |
| Food and agricultural tourism: Theory and best practice S Slocum, K Curtis Routledge, 2017 | 47 | 2017 |
| Marketing local foods to gourmet restaurants: A multi-method assessment KR Curtis, MW Cowee, M Havercamp, R Morris The Journal of Extension 46 (6), 11, 2008 | 43 | 2008 |
| Genetically modified food market participation and consumer risk perceptions: a cross‐country comparison KR Curtis, K Moeltner Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie …, 2006 | 43 | 2006 |
| Consumer preferences and willingness to pay for bundled fresh produce claims at farmers’ markets JD Gumirakiza, KR Curtis, R Bosworth Journal of food products marketing 23 (1), 61-79, 2017 | 37 | 2017 |
| An assessment of market strategies for small-scale produce growers MK Kim, KR Curtis, I Yeager International Food and Agribusiness Management Review 17 (3), 187-204, 2014 | 33 | 2014 |
| The effect of consumer risk perceptions on the propensity to purchase genetically modified foods in Romania KR Curtis, K Moeltner Agribusiness: An International Journal 23 (2), 263-278, 2007 | 32 | 2007 |
| Organic wheat products and consumer choice: A market segmentation analysis T Drugova, KR Curtis, SB Akhundjanov British Food Journal 122 (7), 2341-2358, 2020 | 30 | 2020 |
| Is organic certification important to farmers’ market shoppers or is eco-friendly enough? KR Curtis, T Drugova, T Knudsen, J Reeve, R Ward HortScience 55 (11), 1822-1831, 2020 | 28 | 2020 |
| Buying local: diverging consumer motivations and concerns. KR Curtis, MW Cowee | 28 | 2011 |
| Consumer preferences for meat attributes KR Curtis, MW Cowee, SR Lewis, TR Harris USA: Internal publication of University of Nevada, 2006 | 27 | 2006 |
| Assessing sustainable food behaviours of national park visitors: domestic/on vocation linkages, and their implications for park policies SL Slocum, KR Curtis Journal of Sustainable Tourism 24 (1), 153-167, 2016 | 26 | 2016 |
| Using Extension fieldwork to incorporate experiential learning into university coursework K Curtis, J Mahon Journal of Extension 48 (2), 1-8, 2010 | 26 | 2010 |
| Are multiple labels on food products beneficial or simply ignored? T Drugova, KR Curtis, SB Akhundjanov Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie …, 2020 | 25 | 2020 |
