| Financing creativity: Crowdfunding as a new approach for theatre projects B Boeuf, J Darveau, R Legoux March, 2014 | 241 | 2014 |
| The impact of mortality anxiety on attitude toward product innovation B Boeuf Journal of Business Research 104, 44-60, 2019 | 36 | 2019 |
| Does consumer ethnocentrism impact international shopping? A theory of social class divide M Aljukhadar, B Boeuf, S Senecal Psychology & marketing 38 (5), 735-744, 2021 | 26 | 2021 |
| Boys do not cry: the negative effects of brand masculinity on brand emotions B Boeuf Marketing Letters 31 (2), 247-264, 2020 | 20 | 2020 |
| Political ideology and health risk perceptions of food B Boeuf Social science & medicine 236, 112405, 2019 | 19 | 2019 |
| Une approche protéiforme de la confiance du consommateur. Le cas des médicaments (a) JC Andreani, JL Moulins, F Conchon, C Fons, B Boeuf Décisions Marketing, 79-94, 2014 | 15 | 2014 |
| An ethical perspective on necro-advertising: The moderating effect of brand equity B Boeuf, J Darveau Journal of business ethics 155, 1077-1099, 2019 | 14 | 2019 |
| Online international outshopping experience: Proposition of a research model B Boeuf, S Sénécal Recherche et Applications en Marketing (English Edition) 28 (3), 110-119, 2013 | 13 | 2013 |
| A meta-analysis of demand and income elasticity in the performing arts R Legoux, F Carrillat, B Boeuf, J Darveau ACEI2014 Montreal, 2014 | 11 | 2014 |
| Interference effects in competitive sponsorship clutter B Boeuf, FA Carrillat, A d’Astous Psychology & Marketing 35 (12), 968-979, 2018 | 10 | 2018 |
| The impact of death on consumer responses to celebrity endorser misbehavior B Boeuf Psychology & Marketing 34 (10), 917-930, 2017 | 6 | 2017 |
| Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context B Boeuf, J Darveau International Journal of Research in Marketing 34 (4), 892-900, 2017 | 3 | 2017 |
| La confiance dans le médicament: proposition d’une échelle de mesure JC Andreani, JL MOULINS, F CONCHON, G BASCOUL, B BOEUF, ... Actes de la 1ère Journée Internationale du Marketing Santé, 2010 | 3 | 2010 |
| Financing Creativity: Crowdfunding as B Boeuf, J Darveau, R Legoux | 2 | 2014 |
| Don’t disturb the dead: Consumers’ attitude toward promotional messages on post-mortem Facebook pages B Boeuf, J Darveau Advances in Advertising Research VIII: Challenges in an Age of Dis …, 2017 | 1 | 2017 |
| The Impact of Existential Anxiety on Attitude Toward Product Innovation: An Abstract B Boeuf Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| The impact of multi-brand settings on sponsorship effects: essays on competitive interference and portfolio variance B Boeuf HEC Montreal (Canada), 2015 | | 2015 |
| Interferences in Competitive Sponsorship Clutter: the Influence of Congruence and Articulation on Attitude B Boeuf, FA Carrillat, A d'Astous ACR North American Advances, 2013 | | 2013 |