| Empirical testing of the reference-price effect of buy-now prices in internet auctions PTLP Leszczyc, C Qiu, Y He Journal of Retailing 85 (2), 211-221, 2009 | 87 | 2009 |
| See how much we’ve sold already! Effects of displaying sales and stock level information on consumers’ online product choices Y He, H Oppewal Journal of Retailing 94 (1), 45-57, 2018 | 75 | 2018 |
| The role of explanations and metadiscourse in management responses to anger-reviews versus anxiety-reviews: The mediation of sense-making C Li, G Cui, Y He International Journal of Hospitality Management 89, 102560, 2020 | 23 | 2020 |
| The impact of jump bidding in online auctions Y He, PTL Popkowski Leszczyc Marketing Letters 24 (4), 387-397, 2013 | 16 | 2013 |
| How manufacturer brand erosion shapes consumer assortment perceptions C Li, Y He, L Peng, D Yuan Asia Pacific Journal of Marketing and Logistics 32 (4), 922-939, 2020 | 10 | 2020 |
| Devil or angel? How the virtual testing environment can affect product evaluations L Peng, Y He, X Wan International Journal of Market Research 53 (3), 415-437, 2011 | 7 | 2011 |
| Factors affecting price setting in online auctions C Qiu, PTLP Leszczyc, Y He Journal of revenue and Pricing Management 11, 289-302, 2012 | 5 | 2012 |
| The signal effect of buy-now price in Internet auctions C Qiu, PTL Popkowski Leszczyc, Y He | 5 | 2005 |
| No worries, eBay: displaying sales level information does not increase consumer price sensitivity Y He, H Oppewal, Y Chung, L Peng European Journal of Marketing 57 (12), 3099-3124, 2023 | 1 | 2023 |
| Consumer responses to simultaneous changes in price and quantity: do direction and magnitude matter? J Yao, H Oppewal, Y He Annual conference of the Association for Consumer Research (44th: 2013), 532-532, 2013 | 1 | 2013 |
| Consumer Responses to Traditional vs Virtual Concept Testing: The Influence of Innovativeness, Change Seeking, and Cognitive Effort L Peng, Y He, C Li Asia-Pacific Conference of the Association for Consumer Research, 225, 2011 | 1 | 2011 |
| The Impact of Price and Size Comparisons on Consumer Perception and Choice J Yao, H Oppewal, Y He Advances in Consumer Research 46, 870-870, 2018 | | 2018 |
| How Does Manufacturer Brand Presence Affect Consumer Assortment Perceptions and Repatronage Intention L PENG, Y HE 2017 AIB Southeast Asia Regional Conference: Sustaining Growth in Emerging …, 2017 | | 2017 |
| The price size comparison effect J Yao, H Oppewal, Y He Australian and New Zealand Marketing Academy Conference (2017), 37, 2017 | | 2017 |
| Investigating the Factors Affecting Consumer Acceptance of Rewarded Referrals L PENG, Y HE 2017JMS 中国营销科学学术年会暨博士生论坛: Annual Conference of China …, 2017 | | 2017 |
| Consumer loan decisions regarding utilitarian and hedonic durable goods J Yao, H Oppewal, Y He Asia-Pacific Conference of the Association for Consumer Research 2012, 2012 | | 2012 |
| Devil or angel? L Peng, Y He, X Wan International Journal of Market Research 53 (3), 2011 | | 2011 |
| Angel or devil? The influence of virtual testing environment on product evaluation L Peng, Y He Australian and New Zealand Marketing Academy Conference 2009, 1-7, 2009 | | 2009 |
| A Reference Price Effect of Buy-now Prices in Internet Auctions PP Leszczyc, C Qiu, Y He Latin America Advances in Consumer Research, 145, 2008 | | 2008 |
| Learning by Bidding in Online auctions Y He, PTL Popkowski Leszczyc | | 2004 |