| Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees D Korschun, CB Bhattacharya, SD Swain Journal of Marketing 78 (3), 20-37, 2014 | 853 | 2014 |
| Assessing three sources of misresponse to reversed Likert items SD Swain, D Weathers, RW Niedrich Journal of Marketing Research 45 (1), 116-131, 2008 | 485 | 2008 |
| Can online product reviews be more helpful? Examining characteristics of information content by product type D Weathers, SD Swain, V Grover Decision Support Systems 79, 12-23, 2015 | 244 | 2015 |
| Property lines in the mind: Consumers’ psychological ownership and their territorial responses CP Kirk, J Peck, SD Swain Journal of Consumer Research 45 (1), 148-168, 2018 | 218 | 2018 |
| I’m proud of it: Consumer technology appropriation and psychological ownership CP Kirk, SD Swain, JE Gaskin Journal of Marketing Theory and Practice 23 (2), 166-184, 2015 | 202 | 2015 |
| Psychological ownership and consumer behavior J Peck Springer, 2018 | 136 | 2018 |
| The influence of pioneer status and experience order on consumer brand preference: A mediated-effects model RW Niedrich, SD Swain Journal of the Academy of Marketing Science 31 (4), 468-480, 2003 | 114 | 2003 |
| How time restrictions work: The roles of urgency, anticipated regret, and deal evaluations SD Swain, R Hanna, LJ Abendroth Advances in consumer research 33, 523, 2006 | 89 | 2006 |
| Consumer psychological ownership of digital technology CP Kirk, SD Swain Psychological ownership and consumer behavior, 69-90, 2018 | 87 | 2018 |
| Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts? SK Kim, JD Hibbard, SD Swain Journal of Retailing 87 (4), 521-539, 2011 | 63 | 2011 |
| Taking a stand: Consumer responses when companies get (or don’t get) political D Korschun, H Rafieian, A Aggarwal, SD Swain Available at SSRN 2806476, 2019 | 61 | 2019 |
| Investing the self: The effect of nonconscious goals on investor psychological ownership and word-of-mouth intentions CP Kirk, B McSherry, SD Swain Journal of Behavioral and Experimental Economics 58, 186-194, 2015 | 52 | 2015 |
| Taking a stand: Consumer responses to corporate political activism D Korschun, A Aggarwal, H Rafieian, SD Swain Retrieved from SSRN website: https://ssrn. com/abstract 2806476, 2016 | 50 | 2016 |
| A social learning perspective on sales technology usage: preliminary evidence from an emerging economy V Onyemah, SD Swain, R Hanna Journal of Personal Selling & Sales Management 30 (2), 131-142, 2010 | 46 | 2010 |
| The role of channel quality in customer equity management W Dong, SD Swain, PD Berger Journal of Business Research 60 (12), 1243-1252, 2007 | 45 | 2007 |
| Email Marketing in a Digital World: The Basics and Beyond RC Hanna, SD Swain, S Jason Business Expert Press, 2016 | 38 | 2016 |
| When and how does corporate social responsibility encourage customer orientation? D Korschun, CB Bhattacharya, SD Swain Deutsche Nationalbibliothek, 2011 | 38 | 2011 |
| The effects of exposure-order and market entry-information on brand preference: a dual process model RW Niedrich, SD Swain Journal of the Academy of Marketing Science 36, 309-321, 2008 | 32 | 2008 |
| Weighing your options: the effect of product weight on preference SD Swain ADVANCES IN CONSUMER RESEARCH, VOL 30 30, 363-364, 2003 | 28* | 2003 |
| When and how should retailers rationalize the size and duration of price discounts? D Weathers, SD Swain, I Makienko Journal of Business Research 68 (12), 2610-2618, 2015 | 26 | 2015 |
