| “What can ChatGPT do?” Analyzing early reactions to the innovative AI chatbot on Twitter V Taecharungroj Big Data and Cognitive Computing 7 (1), 35, 2023 | 483 | 2023 |
| Analysing TripAdvisor reviews of tourist attractions in Phuket, Thailand V Taecharungroj, B Mathayomchan Tourism Management 75, 550-568, 2019 | 388 | 2019 |
| Humour 2.0: Styles and Types of Humour and Virality of Memes on Facebook V Taecharungroj, P Nueangjamnong Journal of Creative Communications 10 (3), 288-302, 2015 | 201 | 2015 |
| Starbucks’ marketing communications strategy on Twitter V Taecharungroj Journal of Marketing Communications 23 (6), 552-571, 2017 | 191 | 2017 |
| “How was your meal?” Examining customer experience using Google maps reviews B Mathayomchan, V Taecharungroj International Journal of Hospitality Management 90, 102641, 2020 | 141 | 2020 |
| User-generated place brand identity: harnessing the power of content on social media platforms V Taecharungroj Journal of Place Management and Development, 2018 | 79 | 2018 |
| City ambassadorship and citizenship behaviours: Modelling resident behaviours that help cities grow V Taecharungroj Journal of Place Management and Development 9 (3), 331-350, 2016 | 77 | 2016 |
| The effect of humour on virality: The study of Internet memes on social media V Taecharungroj, P Nueangjamnong 7th International Forum on Public Relations and Advertising Media Impacts on …, 2014 | 49 | 2014 |
| Sustainability as a place brand position: A resident-centric analysis of the ten towns in the vicinity of Bangkok V Taecharungroj, M Muthuta, P Boonchaiyapruek Place Branding and Public Diplomacy 15 (4), 210-228, 2019 | 45 | 2019 |
| Towards a comprehensive understanding of football stadium tourism T Edensor, S Millington, C Steadman, V Taecharungroj Journal of Sport & Tourism 25 (3), 217-235, 2021 | 44 | 2021 |
| Traveller‐generated destination image: Analysing Flickr photos of 193 countries worldwide V Taecharungroj, B Mathayomchan International Journal of Tourism Research, 2020 | 41 | 2020 |
| How to improve learning experience in MOOCs an analysis of online reviews of business courses on Coursera X Wei, V Taecharungroj The International Journal of Management Education 20 (3), 100675, 2022 | 37 | 2022 |
| University student loyalty model: structural equation modelling of student loyalty in autonomous, state, transformed, and private universities in Bangkok V Taecharungroj Scholar: Human Sciences 6 (1), 2014 | 36 | 2014 |
| The big picture of cities: Analysing Flickr photos of 222 cities worldwide V Taecharungroj, B Mathayomchan Cities 102, 102741, 2020 | 35 | 2020 |
| An analysis of tripadvisor reviews of 127 urban rail transit networks worldwide V Taecharungroj Travel Behaviour and Society 26, 193-205, 2022 | 27 | 2022 |
| Higher education social media marketing: 12 content types universities post on Facebook V Taecharungroj International Journal of Management in Education 11 (2), 111-127, 2017 | 25 | 2017 |
| The place sustainability scale: Measuring residents’ perceptions of the sustainability of a town V Taecharungroj, T Tachapattaworakul Suksaroj, C Rattanapan Journal of Place Management and Development 11 (4), 370-390, 2018 | 23 | 2018 |
| Google Maps amenities and condominium prices: Investigating the effects and relationships using machine learning V Taecharungroj Habitat International 118, 102463, 2021 | 21 | 2021 |
| Evolution of COVID-19 tweets about Southeast Asian Countries: topic modelling and sentiment analyses B Mathayomchan, V Taecharungroj, W Wattanacharoensil Place Branding and Public Diplomacy 19 (3), 317-334, 2023 | 18 | 2023 |
| Sustainable luxury consumers’ preferences and segments: Conjoint and cluster analyses WY Chang, V Taecharungroj, S Kapasuwan Sustainability 14 (15), 9551, 2022 | 17 | 2022 |