| Agency selling or reselling? Channel structures in electronic retailing V Abhishek, K Jerath, ZJ Zhang Management Science 62 (8), 2259-2280, 2016 | 894 | 2016 |
| Firm strategies in the “mid tail” of platform-based retailing B Jiang, K Jerath, K Srinivasan Marketing Science 30 (5), 757-775, 2011 | 489 | 2011 |
| Revenue management with strategic customers: Last-minute selling and opaque selling K Jerath, S Netessine, SK Veeraraghavan Management science 56 (3), 430-448, 2010 | 408 | 2010 |
| Consumer click behavior at a search engine: The role of keyword popularity K Jerath, L Ma, YH Park Journal of Marketing Research 51 (4), 480-486, 2014 | 255 | 2014 |
| Store within a store K Jerath, ZJ Zhang Journal of Marketing Research 47 (4), 748-763, 2010 | 222 | 2010 |
| Inefficiencies in digital advertising markets BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur Journal of Marketing 85 (1), 7-25, 2021 | 207 | 2021 |
| The interrelationships between brand and channel choice SA Neslin, K Jerath, A Bodapati, ET Bradlow, J Deighton, S Gensler, ... Marketing Letters 25, 319-330, 2014 | 203 | 2014 |
| A “position paradox” in sponsored search auctions K Jerath, L Ma, YH Park, K Srinivasan Marketing Science 30 (4), 612-627, 2011 | 203 | 2011 |
| The emergence of opinion leaders in a networked online community: A dyadic model with time dynamics and a heuristic for fast estimation Y Lu, K Jerath, PV Singh Management Science 59 (8), 1783-1799, 2013 | 145 | 2013 |
| Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising A Sayedi, K Jerath, K Srinivasan Marketing Science 33 (4), 586-608, 2014 | 137 | 2014 |
| Product quality in a distribution channel with inventory risk K Jerath, SH Kim, R Swinney Marketing Science 36 (5), 747-761, 2017 | 106 | 2017 |
| Salesforce compensation with inventory considerations T Dai, K Jerath Management Science 59 (11), 2490-2501, 2013 | 98 | 2013 |
| New perspectives on customer “death” using a generalization of the Pareto/NBD model K Jerath, PS Fader, BGS Hardie Marketing Science 30 (5), 866-880, 2011 | 96 | 2011 |
| Keyword management costs and “broad match” in sponsored search advertising W Amaldoss, K Jerath, A Sayedi Marketing Science 35 (2), 259-274, 2016 | 56 | 2016 |
| Consumer rational (in) attention to favorable and unfavorable product information, and firm information design K Jerath, Q Ren Journal of Marketing Research 58 (2), 343-362, 2021 | 54 | 2021 |
| Designing an online retail marketplace: Leveraging information from sponsored advertising F Long, K Jerath, M Sarvary Marketing Science 41 (1), 115-138, 2022 | 53 | 2022 |
| Estimating CLV using aggregated data: the Tuscan lifestyles case revisited PS Fader, BGS Hardie, K Jerath Journal of Interactive Marketing 21 (3), 55-71, 2007 | 53 | 2007 |
| An information stock model of customer behavior in multichannel customer support services K Jerath, A Kumar, S Netessine Manufacturing & Service Operations Management 17 (3), 368-383, 2015 | 46 | 2015 |
| Cross-market discounts M Goić, K Jerath, K Srinivasan Marketing Science 30 (1), 134-148, 2011 | 44 | 2011 |
| Exclusive placement in online advertising A Sayedi, K Jerath, M Baghaie Marketing Science 37 (6), 970-986, 2018 | 42 | 2018 |
Z. john zhangthe Wharton schoolEmail verificata su wharton.upenn.edu