| Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention P Foroudi, Z Jin, S Gupta, MM Foroudi, PJ Kitchen Journal of Business Research 89, 462-474, 2018 | 425 | 2018 |
| Influence of innovation capability and customer experience on reputation and loyalty P Foroudi, Z Jin, S Gupta, TC Melewar, MM Foroudi Journal of business research 69 (11), 4882-4889, 2016 | 376 | 2016 |
| Integrating identity, strategy and communications for trust, loyalty and commitment TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi European Journal of Marketing 51 (3), 572-604, 2017 | 308 | 2017 |
| Enhancing university brand image and reputation through customer value co-creation behaviour P Foroudi, Q Yu, S Gupta, MM Foroudi Technological Forecasting and Social Change 138, 218-227, 2019 | 253 | 2019 |
| IMC antecedents and the consequences of planned brand identity in higher education P Foroudi, K Dinnie, PJ Kitchen, TC Melewar, MM Foroudi European Journal of Marketing 51 (3), 528-550, 2017 | 246 | 2017 |
| A framework of place branding, place image, and place reputation: Antecedents and moderators P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen Qualitative Market Research: An International Journal 19 (2), 241-264, 2016 | 231 | 2016 |
| Promising the dream: Changing destination image of London through the effect of website place P Foroudi, TN Akarsu, E Ageeva, MM Foroudi, C Dennis, TC Melewar Journal of Business Research 83, 97-110, 2018 | 204 | 2018 |
| Linking identity and heritage with image and a reputation for competition P Foroudi, MT Cuomo, MM Foroudi, CS Katsikeas, S Gupta Journal of Business Research 113, 317-325, 2020 | 74 | 2020 |
| Evaluating the impact of corporate logos towards corporate reputation: A case of Persia and Mexico P Foroudi, K Hafeez, MM Foroudi Qualitative Market Research: An International Journal 20 (2), 158-180, 2017 | 68 | 2017 |
| Continuance interaction intention in retailing: Relations between customer values, satisfaction, loyalty, and identification P Foroudi, MT Cuomo, MM Foroudi Information Technology & People 33 (4), 1303-1326, 2020 | 62 | 2020 |
| Explicating place identity attitudes, place architecture attitudes, and identification triad theory MM Foroudi, JMT Balmer, W Chen, P Foroudi, P Patsala Journal of Business Research 109, 321-336, 2020 | 46 | 2020 |
| Nations as brands: Cinema's place in the branding role S Gupta, MM Foroudi, J Väätänen, S Gupta, LT Wright Journal of Business Research 116, 721-733, 2020 | 44 | 2020 |
| Relationship between corporate identity, place architecture and identification: An exploratory case study MM Foroudi, JMT Balmer, W Chen, P Foroudi Qualitative Market Research: An International Journal 22 (5), 638-668, 2019 | 41 | 2019 |
| Enhancing value co-creation behaviour in digital peer-to-peer platforms: An integrated approach Y Alqayed, P Foroudi, K Kooli, MM Foroudi, C Dennis International Journal of Hospitality Management 102, 103140, 2022 | 40 | 2022 |
| Conceptualizing and managing corporate logo: a qualitative study P Foroudi, MM Foroudi, B Nguyen, S Gupta Qualitative Market Research: An International Journal 22 (3), 381-404, 2019 | 25 | 2019 |
| Corporate Brand Design MM Foroudi, P Foroudi London: Routledge. https://doi. org/10.4324/9781003054153, 2021 | 19 | 2021 |
| Fly me to the moon: from corporate branding orientation to retailer preference and business performance P Foroudi, MM Foroudi, M Palazzo, B Nguyen International Journal of Contemporary Hospitality Management 34 (1), 78-112, 2022 | 15 | 2022 |
| Against the odds: Consequences of social media in B2B and B2C P Foroudi, R Marvi, MM Foroudi, S Ziyadin, S Munkhbat Beyond Multi-channel Marketing: Critical Issues in Dual Marketing, 163-189, 2020 | 8 | 2020 |
| The corporate identity, architecture, and identification triad: theoretical insights MM Foroudi Brunel University London, 2015 | 7 | 2015 |
| Investigating the influence of airport architecture to image, experience, and satisfaction M Foroudi, P Foroudi, M Cuomo European Journal of International Management, 2021 | 6 | 2021 |